Growth & Innovation Evangelist at Salesforce, 2022 Top-Rated Business Speaker and Customer and Employee Experience and Sales Expert
Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of Growth IQ. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice and over the past two decades has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. As a Research Fellow at Gartner, her cutting-edge insights helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues.
As host of What’s Next! with Tiffani Bova, an iTunes’ all-time business and management bestseller and a top sales podcast according to Top Sales Magazine, Bova has interviewed a growing number of exceptional humans including Arianna Huffington, Chester Elton, Dan Pink, Ginger Hardage, Bonin Bough, Mark Victor Hansen, Seth Godin and Tom Peters.
Bova is a top Twitter influencer in Business Growth, Customer Experience, Employee Experience, Digital Transformation, the Future of Work, and Sales. Having delivered over 700 keynote presentations on sales transformation, growth and business model innovation to over 400,000 people on six continents, Bova is highly sought-after keynote speaker.
Prior to working with Salesforce she was a sales, marketing and customer service executive for startups as well as Fortune 500 companies where she was recognized as being one of the first to develop a robust go to market model for cloud-based solutions, and indirect channel strategies to accommodate changes in buying behavior. She left the corporate world and joined Gartner becoming a Distinguished Analyst and Research Fellow where she won the Thought Leadership award and earned accolades from the best leaders in the technology world for her cutting-edge analysis and her skill at architecting bold new strategies for sales and growth.
Bova’s time on the front lines of sales, marketing and innovation, combined with her insightful candor, has resulted in a unique perspective that continues to inspire businesses and individuals to get smarter about the choices they make, think forward and increase their Growth IQ.
Bova was named one of Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Expert to follow in 2018, 2019 and 2020, a Top 100 Women in Tech, a Brand Quarterly Magazine Top 50 Marketing Thought Leader, and one of the most Powerful and Influential Women in California according to the National Diversity Council.
Her book Growth IQ continues to be a monthly bestseller on Porchlight (formerly 800-CEO-Read) as of December 2022, and was one of the top 5 strategy and leadership books of 2018, the #1 Salesforce, Dreamforce Bookstore seller in 2019 and 2020. In her much-anticipated new book, The Experience Mindset, Tiffani Bova has created the ultimate playbook for unlocking unprecedented growth.
THE EXPERIENCE MINDSET: CHANGING THE WAY YOU THINK ABOUT GROWTH
In her much-anticipated new book, The Experience Mindset, WSJ bestselling author of Growth IQ and Global Growth Evangelist at Salesforce, Tiffani Bova, has created the ultimate playbook for unlocking unprecedented growth. Debunking the long-held belief that “happy employees lead to happy customers,” she calls for companies to create an “Experience Mindset” that strengthens both the customer experience (CX) and employee experience (EX) simultaneously. In this game-changing, research-based keynote, Ms. Bova walks you through the real and seemingly causal link between EX and CX. With economic uncertainty looming and the talent crisis growing, now is the time to align these two experiences, orchestrate a great workforce and unlock growth where the customer and employee experiences converge.
FORGING A RESILIENT PATH TO GROWTH
Throughout her estimable career, Tiffani Bova has learned that the path to sustainable growth is never just one thing. But one thing universally matters: resiliency. Resiliency is imperative if you’re creating a company and culture that is responsive to whatever the market throws at you. And it all starts with leadership setting the tone at the top. Key to success is not only creating a clear vision of how the company will grow but defining what every employee can do to play their part. In this highly-motivational keynote, Tiffani Bova, Global Growth Evangelist at Salesforce and WSJ bestselling author of Growth IQ and her latest book, The Experience Mindset: Changing the Way You Think About Growth, shares what it takes to stay relevant, foster resiliency, be bold, and create an engine for sustained and repeatable growth now and into the next.
GROWTH IQ: HOW TO THINK FORWARD AND GROW FASTER
Growth is a thinking game. There’s no silver bullet. It isn’t just about hiring the best employees or delivering the most incredible customer experience or launching the most innovative products. It is all of these and more, working in combination. To achieve growth, we must out-think and out-execute our competition. We must find ways to ignite a beginner’s mind that is open to new ideas and ways of doing things. We can’t fall back on old habits and say, “That isn’t the way we do it here,” or, “We tried that a few years ago and it didn’t work.” As growth-driven business leaders, we must be willing to disrupt ourselves if we expect those around us to be able to respond to disruptions and champion growth. In this essential keynote, Tiffani Bova, Global Growth Evangelist at Salesforce and WSJ bestselling author of Growth IQ and The Experience Mindset: Changing the Way You Think About Growth Experience Mindset, inspires attendees to take planned action with a greater understanding of the interdependencies in the decisions made around growth. During the session, she will share the Growth IQ framework including several of the “10 Growth Paths” covered in her book plus discuss how the experience mindset influences each path.
BUSINESS TO EVERYONE IS THE NEW SALES EXPERIENCE
In a digital world, the lines between B2C and B2E have broken down. The new sales experience is Business to Everyone (B2E). And while consumers and businesses transform, creating a widening disconnect between what buyers want and what sellers can deliver, there’s even greater pressure on salespeople to perform. Today’s decision-making process is also being heavily swayed by new expectations, social influences, and technologies companies now have at their disposal including increased automation, AI, machine learning, CRM, video and analytics, to list a few. So, is it any wonder that your sales teams are burning out? In this game-changing keynote, Tiffani Bova, Global Growth Evangelist at Salesforce and WSJ bestselling author of Growth IQ and The Experience Mindset: Changing the Way You Think About Growth, shares her insights on what it takes to re-ignite your sales organizations, get closer to your customers, stay ahead of competitors, and achieve sustainable growth.
In her usual compelling and accessible style, Tiffani Bova bestowed valuable insights to our partners on how to provide a great Customer Experience to their target market, at our flagship annual event – Global Partner Summit. Partners delighted in seeing a choice video clip, key industry research as the basis for her recommendations, and a five-step action plan they can all adopt to align Employee Experience with CX to achieve desired growth.
- Cheryl Cook, SVP Global Partner Marketing | Dell Technologies
Tiffani delivers that all-too-rare combination of inspiration and actionable advice. She moved participants across 40 countries around the globe to think differently about their opportunities to grow.
- Kaihan Krippendorff, CEO | Outthinker
Tiffani, thank you so much for your fantastic talk, one of the very best and most-appreciated sessions of the entire conference!
- Joan Greco, Program Director | The Conference Board