Generational Expert and Bestselling Author
Lynne Lancaster is one of today’s most sought-after generational experts and keynote speakers. She knows what makes Traditionalists, Boomers, Generation Xers, Millennials, and Gen Z tick, and she brings her original research, insights, humor, and practical tips to audiences eager to solve the generational puzzle.
Lynne’s entertaining style and deep expertise take listeners to a whole new level, whether they are struggling to recruit and retain generations in the workforce, seeking to connect with them in the marketplace, or just trying to live and work with them. She doesn’t just describe the issues; she interprets them and offers actionable advice on how to lead, manage, market, and communicate effectively in a multi-generational world. And she is supported by an entertaining array of multimedia including clips from TV shows and movies, stats, stories, case studies, and best practices from America’s best companies. If you think you know enough about generations, think again.
Lynne’s career spans the creation of two companies dedicated to bridging the generational divide. She is an award-winning keynote speaker, a teacher, trainer, writer, and frequent expert commentator in the media. Lynne is co-author of the best-seller When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperCollins) that introduced the U.S. workplace and marketplace to the generations concept. Her most recent book, The M-Factor: How the Millennial Generation is Rocking the Workplace (HarperBusiness) garnered a gold medal from the Axiom business book awards for its portrayal of this newest cohort.
Lynne has received rave reviews for her keynotes from countless companies including Best Buy, Chase, Cisco, Disney, General Mills, Johnson & Johnson, MTV, St. Jude, Waddell & Reed, Wells Fargo, and VISA, as well as numerous nonprofit and public sector organizations.
In the media, she is a sought-after expert on workplace and social trends. Lynne has been a guest on CNN, CNBC and National Public Radio, and appeared in national publications including Fast Company, The Los Angeles Times, The New York Times, TIME Magazine, The Wall Street Journal, and The Washington Post.
Lynne earned her stripes as a management consultant, coaching executives from major U.S. companies on decoding communication issues. Lynne has served as an adjunct faculty member at the University of Minnesota’s Carlson School of Management, and is on the boards of several philanthropic organizations. She is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota with a B.A. in English Literature. She is currently at work on how Baby Boomers are evolving into the next phase of life and careers.
MARKETING AND SELLING TO MULTIPLE GENERATIONS OF CLIENTS AND CUSTOMERS
Traditionalists, Baby Boomers, Gen Xers, Millennials, and now Gen Z, view sales very differently. They show up with a confounding array of expectations that can leave marketers and service providers scratching their heads. Whether you are a seasoned professional or just starting out, you will understand how to engage meaningfully with each generation of clients and customers. Lynne will help you to: • Identify the generations in your marketplace • Rethink sales and marketing strategies along generational lines • Engage one generation without turning off another • Sell and market more effectively to each generation
LEADING ACROSS THE GENERATIONAL DIVIDE
What makes a great leader and how do the generations view the role of leadership differently? Whether you’re a seasoned veteran directing those younger than you, an experienced Xer juggling multiple generations, a skilled Millennial managing upward, or you are struggling to connect with all the generations, Lynne’s savvy research, entertaining anecdotes and practical advice will help you: • Understand who the generations are and how their expectations of leaders have changed • Quantify generational gaps in recruiting, engaging, communicating, retaining • Increase your effectiveness by understanding how to engage each generation
WHAT A DIFFERENCE A GENERATION MAKES! – BRIDGING GAPS IN THE WORKPLACE
With four—and soon to be five— generations vying to make an impact in the workplace, roles are being rewritten and rules are all over the map. We know every generation wants to make a contribution and be valued at work. But what motivates today’s generations and how do we recruit, retain and engage them? Don’t miss Lynne Lancaster’s funny, insightful take on how to: • Identify communication gaps in your workplace • Understand the causes of generational misunderstandings and frustration • Engage and connect more effectively with every generation
THE BABY BOOMERS’ NEXT CHAPTER—EVOLUTION OR REVOLUTION?
Lynne Lancaster charts the course of the Baby Boom generation as they age, lead, consume, and transform. Whether it’s a gradual evolution or a full-on revolution, this generation is changing the workplace and marketplace with their sheer numbers and ability to reinvent on their feet. Whether you are marketing to this diverse generation or managing them you’ll benefit from understanding: • How Baby Boomers are reinventing this phase of life • What are workplace and marketplace trends we can expect to see? • How do we manage this dynamic generation effectively?
In all my years of chairing this conference, I have never had a keynote speaker who did such a thorough job preparing content and ensuring that the remarks were highly relevant to our audience. Your deep research and focus were very evident and much appreciated by me and my leadership team. In addition, I spoke with many clients afterwards and there was an overwhelming positive response to your remarks and presentation style. Many thanks for delivering such a fascinating and well prepared presentation.
- | Deloitte Tax
Your presentation provided terrific insights into the issues involved in managing a multi-generational workforce. And you did it in a way that made people sit up and take notice. Given the tight labor markets in which we operate, your presentation provided valuable tools to help our leaders achieve AEFA’s growth objective.
- | American Express
Your inspiring and provocative presentation resonated with our audience on both a professional and personal level, and because of that, I must add, you gave us more than we requested.
- | Internal Revenue Service
Your presentation really resonated with employees. All of the respondents to our post-event survey indicated that your presentation helped them better understand multi-generational workforces, with 95 percent saying that they plan to utilize the lessons learned in their interactions with their co-workers.
- | Ford Motor Company