Multicultural Marketing Expert and Bestselling Author
Joe Kutchera is a digital marketing and content advisor, working with clients including The BBC, Flipboard, Hanley-Wood, Health Net, Mattel, MotionPoint, AgroAmerica and The Valentine Museum. He is founder and managing partner of Latino Link Advisors where he develops content strategies for social media, oftentimes with an emphasis in reaching the Hispanic/Latin American markets.
Joe is the author of three books including Faces of a Fish Empire, E-X-I-T-O: Su estrategia de marketing digital en 5 pasos, and Latino Link: Building Brands Online with Hispanic Communities and Content.
He has been featured on ABC News, Advertising Age, BBC Mundo, CNN en español, Entrepreneur.com, The Financial Times, The Milwaukee Journal Sentinel, and Telemundo. Joe writes for The Huffington Post and previously contributed to Fox News Latino, MediaPost and iMediaConnection.
During his nine-year tenure at Time Warner, Joe built such web properties as Warner Bros. Online, ThisOldHouse.com, and CNNMoney. During his last two years at the company, Joe started the digital ad sales team for Grupo Expansion in Mexico City (acquired by Time Inc. in 2005), launching the web sites for Chilango, Quien,and CNNExpansion, the largest business news site in Mexico. In 2008, Joe moved to ContextWeb (now PulsePoint) where he launched its Spanish-language ad network for U.S. Hispanics and opened its Mexico City office as its Director of Spanish-Language Markets. Subsequently, Joe served as the Director of Digital Marketing at Acento Advertising before founding Latino Link Advisors.
He has a BA from Macalester College, an MBA from Fordham University and has served as a board member for the Interactive Advertising Bureau (IAB) Mexico and as a member of the Hispanic Committee for the IAB in the U.S.