Expert on Marketing and Consumer Trends
and Bestselling Author
Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.
Kelly McDonald provides you with the tools to grow your business and effectively engage consumers through tailored messaging and culturally relevant marketing efforts. As a master of multicultural marketing, Kelly emphasizes the benefits of segmentation as a path to establishing stronger customer ties and cultivating long-term loyalty.
She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio.
Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors and Sherwin-Williams.
In addition to her extensive public speaking experience, she is also the author of three bestselling books. Her first, How to Market to People Not Like You, was #7 on the list of Bestselling Business Books of 2011. Her second book, Crafting the Customer Experience for People Not Like You, was #5 on the list of Bestselling Business Books of 2013. Her latest book is How to Work With and Lead People Not Like You: Practical Solutions for Today’s Diverse Workplace.
Kelly is originally from Milwaukee, Wisconsin and graduated from the University of Wisconsin – Madison. She now lives in Denver, Colorado. When she’s not speaking and traveling for business, she enjoys hiking in the mountains and being outside. And shopping for high heels.
How to Work With & Lead People Not Like You
We all know that a diverse workforce leads to better decisions and solutions - it has been proven to grow business and profits. But when the person in the next cube or office is different from you, friction can arise. This session will show how employees can succeed in today's diverse workplace without losing their minds or becoming frustrated by approaches to work that may differ from theirs. Regardless of gender, age, life stage, race, ethnicity or even communication preference, you'll learn to create a deep, values-based connection between you and your associates, clients and prospects.
How to Market to People Who Are Not Like You: The New Market Segmentation
Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn't simply mean racial diversity. Diversity comes in many forms: gender, race, age, lifestage, language preference, sexuality, and hobbies or special interests are all ways in which people's differences are recognized. By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers' uniqueness, you are validating the importance of a consumer group.
Crafting the Customer Experience for People Not Like You
A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' lifestyle differences in order to meet or exceed customers' service expectations. This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.