Kevin Freiberg Speaker Biography
Best-Selling Leadership Expert, Innovation Strategist, Corporate Culture Authority, and Change Management Speaker
Dr. Kevin Freiberg is a best-selling author, leadership expert, innovation strategist, and corporate culture speaker who helps organizations stand out in a world of constant change. Recognized by Leadership Excellence magazine as one of the “Top 30 Best Minds on Leadership,” Kevin has delivered keynotes, seminars, and leadership programs for more than 2,000 organizations across 60 industries worldwide.
Corporate Culture Speaker Dr. Kevin Freiberg at a Glance
- Bestselling author and internationally recognized leadership expert who has spent more than three decades helping organizations build extraordinary workplace cultures and high-performing teams.
- Co-author of the business classics Nuts!, BOOM!, Guts!, and CAUSE, featuring leadership lessons from some of the world’s most admired organizations, including Southwest Airlines.
- Named one of the “Top 30 Best Minds on Leadership” by Leadership Excellence magazine for his pioneering work in leadership, innovation, and organizational culture.
- Trusted by Fortune 500 companies and organizations worldwide to inspire leaders to create cultures that drive innovation, employee engagement, customer loyalty, and sustainable business success.
Best-Selling Author and Business Thought Leader
Kevin is co-author, with Jackie Freiberg, of numerous influential business books, including NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, GUTS! Companies That Blow the Doors Off Business-As-Usual, BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual, NANOVATION: How a Little Car Can Teach the World to Think Big and Act Bold, CAUSE! A Business Strategy for Standing Out in a Sea of Sameness, Do Something Now!, Be a Person of Impact, and Bochy Ball! The Chemistry of Winning and Losing in Baseball, Business, and Life.
Leadership Speaker for a World of Change
As a keynote speaker, Dr. Freiberg challenges leaders to build bold, innovative, people-centered cultures. His presentations help organizations inspire accountability, energize employees, strengthen customer loyalty, and create the “right kind of crazy” needed to innovate and compete. Drawing on lessons from Southwest Airlines, high-performing companies, and championship teams, Kevin shows leaders how to create workplaces where people are fully engaged, courageous, and committed to doing work that matters.
Innovation, Culture and Customer Loyalty
Kevin’s work focuses on the critical connection between leadership, culture, innovation, and exceptional customer experience. He equips audiences with practical strategies for leading through uncertainty, breaking out of business-as-usual thinking, and building teams that are hungry for change. His customized keynotes are ideal for executive leadership meetings, sales conferences, association events, healthcare organizations, franchise groups, and companies undergoing transformation.
Media Recognition and Business Impact
Dr. Freiberg has appeared on CNBC, CBS Sunday Morning, the CBS Morning News, and CNBC India’s Lessons in Excellence. His insights have been featured in The Wall Street Journal, BusinessWeek, The Washington Post, Investor’s Business Daily, and Forbes. Known for his energy, research, humor, and deep customization, Kevin Freiberg continues to help organizations build cultures where people think bigger, act bolder, and make a lasting impact.
In addition to the traditional, in person, all of Jackie’s keynotes can be delivered in five 10-minute segments that can be streamed live or via video to audience members, along with slides to complement each segment.
Kevin Freiberg Speaking Topics
The Right Kind of Crazy
A radically new idea looks crazy at first–until it works. Then, it’s the Right Kind of CRaZY. This presentation has received accolades from business leaders in companies all over the world—primarily because Kevin demystifies innovation and shows how to cultivate the Right Kind of CRaZY to thrive. Audience Takeaways • Make it safe for people to question the unquestionable. • Learn to spot trends with your radar always on and antenna up. • Think like an outsider to load your pipeline with great ideas. • Learn how to navigate the messy, uncomfortable part of change & innovation Innovators see things others can’t, not because they are smarter or more creative, but rather because they’ve developed a different way of looking at the world. Find out what CRaZY would look like in your world.
Hungry 4 Change!
The “way we’ve always done it” dies hard. After all, it has one of the most powerful forces on the planet as its ally. Fear. Fear is the enemy of change, thief of desire and champion of complacency. Learn the characteristics of people who move with a sense of urgency and say “yes” to new ideas, new relationships, new business models, new products and new markets. Audience Takeaways • Learn to think like an insurgent, not an incumbent. • Inspire opportunity-led vs. crisis-driven change. • Use limitations as springboards to creativity. • Learn what it looks like to be coachable, to get smarter, better, faster. See how this plays out in companies that demonstrate significant, long-term growth.
Not Just a Company; A Cause
Across the globe, people expect organizations to have meaningful social impact. In the future, if you can’t demonstrate that you are legitimately doing something to make the world better, you won’t be in business. When the business becomes a cause what follows is a movement, and people opt-in to movements. Audience Takeaways • Learn the ONE THING that inspires employees to come to work fully awake, fully engaged, and firing on all cylinders. • Learn the ONE THING that inspires them to become brand fanatics. Define your business as a noble, heroic cause and watch your people reach higher, move faster and own more! Then, you will stand out in a sea of sameness.
Gutsy Leadership
If you didn’t have a title would anyone follow you? Forget titles, status and power. Leadership is about recognizing the potential in people and ideas and then bravely stepping into the arena to develop that potential. Audience Takeaways • Outside the comfort zone expect to face uncertainty, risk and exposure. • So, you must learn to rumble with vulnerability. • Leadership is about living your values, growing trust and choosing service over self-interest This presentation is about creating a courageous culture that moves the organization in bold new directions.
Cracking the Code on Team Chemistry
Are you a Hall of Fame coach in your industry? You can’t lead an unstoppable team, celebrate big wins or build a dynasty without raw talent, a strategic mindset and the heart of a champion. This limited experience is an opportunity to tap into the insights of a champion who speaks from a long career of tough losses and big wins. Audience Takeaways • Why Talent Wins Games but Teamwork Wins Championships • Strategies for Building Team Chemistry • How Gifted Coaches Build Champion Mindsets • The Mindset of an Athlete Who is Coachable. Delivered with Four-time World Champion, Bruce Bochy for limited engagements BTW.…You do NOT have to be a sports fan to learn from world champion athletes, this keynote borrows from our business book, Bochy Ball: The Chemistry of Winning and Losing in Baseball, Business and Life.
Kevin Freiberg Books
Be A Person of Impact: 12 Strategies to be the CEO of Your Future
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CAUSE!: A Business Strategy for Standing Out in a Sea of Sameness
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Nanovation: How a Little Car Can Teach the World to Think Big
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Kevin Freiberg Articles
Kevin Freiberg Speaker Testimonials
Home-run! Let’s put him on the payroll.
- | World Champion San Francisco Giants
Kevin, you were a huge hit! In fact your presentation was so powerful and by far the best external speaker we have brought in to date. Several of the subsequent speakers referred back to the key points you made. Thank you for your partnership, shared experiences, and we look forward to continuing our relationship.
- | Vail Resorts
Kevin’s message was extremely relevant and he even used our words—people were amazed how he could talk directly to us vs. the usual canned talks.
- | ConocoPhillips
Kevin was wonderful! He truly fired everyone up to catalyze change.
- | AARP




