Terrell Jones

Innovation Expert, Founder of Travelocity, and Former Founding Chairman of Kayak

In-Person Fee Range
$20,001 to $50,000
(Inquire for virtual fee)

Travels From
Nevada, United States

Innovation Expert, Founder of Travelocity, and
Former Founding Chairman of Kayak

Best known for founding Travelocity.com and serving as founding Chairman of Kayak.com, Terry Jones has become a powerful voice in the world of entrepreneurship through his numerous speaking engagements and the publication of his book, ON Innovation. His career path has established him as a thought leader on innovation in our increasingly digital world.


A graduate of Denison University in Granville, Ohio, Jones, began his career as a travel agent, spent 24 years at American Airlines in marketing and information technology, capping his career as Chief Information Officer of its SABRE division. While at SABRE he led a team of six working on a project that became Travelocity.com. Jones served as CEO of Travelocity for seven years transforming it to a public company with three billion dollars in travel sales.


He left Travelocity when the company was taken private and became part of the founding team at Kayak.com, a company that yet again revolutionized how travel was purchased. He served as Chairman of the company from its founding until it was sold to Priceline for $1.8 billion dollars in 2013. Today he is the Chairman of WayBlazer and managing principal of ON Inc, a consultancy he founded to help companies in their transition to the digital economy.


He serves on the boards of Boingo, Cognite, Inc, Smart Destinations and Camping and Education Foundation. He has previously served on the boards of Entrust, Overture, La Quinta Hotels, Luxury Link and EarthLink.

Venture Capital

He is a venture capitalist with General Catalyst and Sierra Angels.

On Innovation

Give your audience the keys to successful innovation and lessons they can put to work as soon as they get back to the office. Every business needs to innovate, but where do you start? In this presentation, Terry Jones explores the fundamentals of innovation and gives leaders simple but powerful ideas they can use to create a more innovative organization. Key Takeaways: How to build a culture of innovation. How to create an innovation team. How to generate new innovative ideas. How to select the best ideas.

Disruption Off

Leaders are worried. Businesses are being disrupted at an ever-increasing pace and technological advances are converging to create unprecedented dislocation. Identify what these are and how you can turn them to your advantage. Terry reviews the top 10 technical forces of disruption and more importantly shows the new business models that result. Utilizing technical forces of disruption, Terry shows our current business models that are created from disruption and how start-ups are shedding old concepts to create simple models that “own the edge”. The Edge - where the customer is - where we HAVE to be. (IE AirBNB, Uber, Nest) As Terry says, “My innovation is YOUR disruption. It is only disruption because YOU didn’t do it!” Drawing from his experiences with several start-ups and as the founder of Travelocity.com, founding Chairman of Kayak.com, and Chairman of Wayblazer, Jones helps audiences turn disruption into innovation. This fast-paced presentation can help you avoid disruption and become the innovator. Terry can also address the implications of these technologies on the work force and the future of work. Additionally, they can also be combined with his ON Innovation speech and Disruption topic.

Building Digital Relationships

How will your customer contact you today? In the store, via the phone, on your website, read a tweet, friend you on Facebook? There is no way to know. In this presentation, e-commerce pioneer Terry Jones gives your audience the keys to unlock the mystery of how to deal with today's omni-channel customer. While face-to-face contact isn't going away, companies that lack an effective online relationship strategy are being left behind. Jones vast online experience can educate your audience in all phases of the digital conversation from search to social media, using real-world examples in creating Travelocity, Kayak.com, and helping dozens of other companies. Keeping up with today's omni-channel customer is a daunting task. Terry's long experience in the online world (Travelocity, Kayak, Wayblazer, and the boards of 10 digital companies) can show your audience how to succeed in this complex digital world. From search to social, mobile to big data, local to logistics, Terry will cover what you need to know now to keep 21st century customers satisfied. These ideas can also be combined with his ON Innovation speech and Disruption topic.

Leadership In A Wired World

It’s a new world out there…. A world where ‘the office’ is anywhere and communication is constant; where the pace of change is staggering and the ‘wired generation’ is entering the work force. In this new world, how do you lead? The basic principles of good leadership haven’t changed in hundreds of years; but, in this new world, how we APPLY them MUST change. Today’s new worker has been raised in the digital age, has been multi-tasking since the age of three and has been online for most of their life. How can companies most effectively communicate with, lead, and leverage this very different employee base? Terry Jones has led both large corporations and small start-up companies. As a CEO, a board member, and a consultant, his innovative leadership style has helped reshape the travel industry. In this program, he offers concise and actionable insights into how leadership is changing in this new technology-driven world.


I’ve spent the last fifteen years speaking and writing about Innovation and Digital disruption and of course Covid-19 is the biggest disruption I’ve seen in my fifty years in business. Just now all businesses are thinking about their employees, husbanding their capital and wondering about how things will restart. But perhaps, it is also a time to reflect on not only on how your business will be changed by this disruption but also about how you could reshape it for the future. Many companies I’m talking to are brainstorming what they will do differently when this is over. Some are thinking of their previously dense call centers and are going to move to home-based workers. Others are going to redouble their ecommerce efforts and leave physical retail behind. Consider that to survive right now you are probably running your business more digitally than every before. Perhaps this is the time to force that digital transformation that has been lagging at your company. Companies that were built on ‘just in time’ may go back to stockpiling. Companies who outsourced most everything are reflecting on the Tesla model where ‘raw materials go in one end of the factory and cars come out the other’. Vertical integration, which was so ‘last century’ may just be coming back. Prior to Covid many large companies were worried about startups using new business models and technologies to wreck havoc on their traditional business. Post Covid could be a time when traditional businesses have a respite from startup disruption as cash starved startups will retreat or may be swept away all together. Thus, this could be the perfect time for established businesses to remember they have assets any startup would kill for; cash, brand, customers, salesforce, supply chains and human capital. All you need to add is the vision and grit to use new tech and new models to gain an edge on the market. Crises always make companies act more decisively and more quickly than in normal times and what people are doing today may create opportunities tomorrow. Think of Ford and GE or GM and Ventec partnering to make ventilators. Will the carmakers stay in that business and even if they don’t what will they have learned? It is likely the drone and robotic vehicle delivery of food and medicine previously held back by regulation will see barriers fall away. Which companies will capitalize on this? AI and 3D printing have been making inroads into manufacturing but we should see much higher adoption, as companies want to shrink supply chains and be able to turn on a dime as markets change. Trust and certification will be crucial in the post Covid world as consumers will want to be assured that their food is safe, their hotel is sanitized and their Uber driver is virus free. Will the immutable audit trail of Blockchain be the answer? The Dutch are already using it to eliminate it to eliminate price gouging in the supply chain. The post Covid world will be a world where the winners will listen intently, experiment rapidly, shorten decision loops and place bets across many time horizons. As you sit in quarantine imagine what you can do to succeed in our permanently changed world.

Artificial Intelligence

Terry Jones, whose name is synonymous with e-commerce and travel, has started a new business based on artificial intelligence (AI). Having spent the last three years investigating and implementing AI-based solutions he offers his unique perspectives on AI and why it is so important to 21st century businesses. Terry will show your audience the ‘why now?’ of integrating artificial intelligence into businesses. AI has been being constructed since the 1950's so is today another AI bubble or is today the time that all work will be changed by the power of artificial intelligence? Perhaps most importantly, Terry will explain the coming “battle for the edge”. How the most innovative companies are battling to make it easier and easier for customers to shop and buy anytime using AI. He will take audiences through examples like Google’s Predictive Suggestions, Amazon’s Alexa, Microsoft’s Cortana, and IMB’s Watson, and how each is striving to be the most powerful AI platform. The battle for the edge will reshape how businesses and consumers shop and buy and will topple businesses unprepared for its implications. Using real world examples, Terry shows audiences how AI is already in use and inspires them to create a place for it in their future.

All Terrell Jones Books

Disruption OFF: The Technological Disruption Coming For Your Company and What To Do About It
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ON Innovation
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Recent Books

Disruption OFF: The Technological Disruption Coming For Your Company and What To Do About It
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ON Innovation
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