Makeup Artist, Author, Entrepreneur & Founder of
Bobbi Brown Cosmetics and Beauty Evolution
Bobbi Brown is a beauty industry titan, world renowned makeup artist, best-selling author, sought-after speaker, and serial entrepreneur. As a professional makeup artist, Bobbi created 10 simple lipsticks that evolved into a global beauty empire. She has written nine beauty and wellness books, and has launched Beauty Evolution LLC since leaving eponymously named Bobbi Brown Cosmetics last year.
Bobbi Brown Essentials
At a time when stark contours and shiny red lips were in fashion, Brown designed cosmetics to highlight a woman’s natural look, and introduced Bobbi Brown Essentials in 1991. This line of color cosmetics, revolutionized the industry. The original brown-based lipstick shades offered a simple, edited way for all women to embrace and highlight their lips. Other groundbreaking products soon followed. Bobbi’s philosophy is straightforward: “Women want to look and feel like themselves, only prettier and more confident.”
Bobbi Brown Cosmetics
In 1995 Bobbi Brown Cosmetics was acquired by The Estée Lauder Companies, where Bobbi served as Chief Creative Officer, building a billion-dollar brand, until her departure in 2017.
Unwilling to rest on her laurels, Bobbi has returned to her roots as an entrepreneur. Her latest endeavor is Evolution_18, a line of ingestible wellness products that will launch on QVC in the Spring of 2018. Another, justBobbi.com, also launching this spring, is a platform for Bobbi to share many of her life inspirations. In addition, The George, a 32-room design inspired, boutique hotel, in Montclair, N.J., lovingly reimagined by Bobbi and her husband, Steven Plofker, recently opened. Bobbi is a creative consultant at Lord & Taylor, curating justBOBBI themed concept shops, highlighting her most treasured brands, as well original justBOBBI pieces.
Bobbi’s gift for translating trends into real-life applications has made her a sought-after expert on television, in magazines and newspapers, and online. Bobbi’s message resonates with diverse audiences, she is the Beauty & Lifestyle Editor of Elvis Duran and The Morning Show, author to nine books, many of them New York Times bestsellers, and she continues to work editorially, penning columns for Charlotte’s Book, Purewow, and Naturally, Danny Seo.
Born in Chicago and a graduate of Emerson College, Bobbi’s entrepreneurial impact extends beyond fashion and beauty. She has received the Glamour Woman of the Year Award, The Fashion Group International Night of Stars Beauty Award, and The Jackie Robinson Foundation’s ROBIE Humanitarian Award, to name a few. She was appointed by President Obama to the Advisory Committee for Trade Policy and Negotiation, and has been inducted into the New Jersey Hall of Fame. She also holds honorary doctorates from Montclair State University, Fashion Institute of Technology, Monmouth University, and Emerson College.