Dr. Jonah Berger Speaker Biography
Wharton Professor, Best-Selling Author and World-Renowned Expert on Innovation and Change
Jonah Berger is a distinguished marketing professor. He teaches at the Wharton School of the University of Pennsylvania. Furthermore, he is the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.
Change
As a business communications keynote speaker, Dr. Berger is a renowned expert. His expertise spans change, word-of-mouth marketing, and influence. Moreover, he delves into consumer behavior. He also understands how products and ideas gain popularity. This marketing speaker has published over 50 articles. These appeared in leading academic journals. Additionally, he leads Wharton’s highest-rated online course. Prominent media outlets often feature his work. For example, The New York Times covers his insights. Similarly, the Harvard Business Review frequently cites him. Consequently, this expert on change has keynoted numerous events. Dr. Jonah Berger often consults for major organizations. These include Google, Apple, Nike, and the Gates Foundation.
Media
Here are some examples of his media appearances. You can find his insights on NPR’s Marketplace. He has also appeared on CBS This Morning and CNBC. In addition, USA Today and Fast Company have profiled him. Furthermore, the Harvard Business Review and The New York Times have featured his expert opinions.
The Catalyst: How to Change Anyone’s Mind
Everyone has goals they want to achieve. For instance, marketers aim to shift customer perspectives. Similarly, leaders want to transform their organizations. Startups, furthermore, seek to disrupt existing industries. Non-profits, in addition, strive to create global change. However, achieving change can be challenging. Despite our efforts, progress may be slow. Could there be a more effective strategy? This book introduces a groundbreaking approach to change. Successful change isn’t about exerting more pressure. Instead, it focuses on removing obstacles. Overcoming resistance involves reducing friction. It also means lowering the barriers to action. Discover the five hidden factors hindering change. By addressing these, you can become a catalyst for transformation.
Invisible Influence: The Hidden Forces that Shape Behavior
Do you aspire to be more influential in your marketing strategies? Perhaps you want to improve self and team motivation. Maybe you seek to make better decisions and shape group opinions. This book provides the insights. Invisible Influence remained on the New York Times bestseller list for over three months. Moreover, it achieved bestseller status on the Wall Street Journal and Washington Post lists. Additionally, it has been translated into more than 25 languages.
Contagious: Why Things Catch On
Contagious: Why Things Catch On reveals the underlying science. This science explains why certain products and ideas become popular. Discover the six fundamental principles driving virality. If you’ve ever wondered about the spread of stories, this book clarifies the reasons. Furthermore, it demonstrates how to apply these concepts. You can then develop more contagious marketing content. Contagious achieved bestseller status on the New York Times list. It also topped the Wall Street Journal and Washington Post lists. Moreover, Amazon recognized it as a top book of the year. The American Marketing Association also honored it with the Berry Book Prize. This award recognized it as the best marketing book of the year.
Awards and Honors
Marketing speaker Berger has received numerous accolades. These recognize his contributions to both research and education. He has also earned several early career awards. The American Management Association recognized him as a top 30 leader in business. Fast Company magazine also named him among the most creative individuals in business. Moreover, his research has been highlighted multiple times. This includes the New York Times Magazine’s “Year in Ideas.” Additionally, Wharton presented him with the Iron Professor award. This acknowledged his exceptional faculty research in marketing.
Clients
As a persuasion keynote speaker, Dr. Berger has assisted numerous companies. These include Apple, Google, Nike, and GE. He has helped them make their products and ideas resonate. He aided Facebook in launching new hardware effectively. Furthermore, he helped the Bill & Melinda Gates Foundation refine their messaging. He has also guided small start-ups and political campaigns. Nonprofit organizations have also benefited from his expertise in driving action. Moreover, he has delivered keynotes at hundreds of major conferences. Examples include SXSW and Cannes Lions. He has addressed audiences ranging from 10 to 10,000 people worldwide.
Education
He earned a BA from Stanford University. His focus was Human Judgment and Decision Making. Subsequently, he obtained a PhD in Marketing from Stanford University.
Dr. Jonah Berger Speaking Topics
Magic Words: What to Say to Get Your Way
From emails and power points to phone calls and pitch meetings, almost everything we do involves words. Words are how we persuade, communicate, and connect. But certain words are more impactful than others. They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their power? This talk provides an inside look at the new science of language and how you can use it. Learn the words that convince clients, captivate audiences, and deepen social connection. How to ask the right questions, hold attention, speak with confidence, and design presentations, pitches, and other types of content for maximum impact. And how the words others use reveal hidden information about their interests, actions, and intent. Whether you’re trying to persuade a customer, motivate a team, or get a whole organization to see things differently, this course will show you how to leverage the power of magic words.
How to Change Anyone’s Mind
Everyone has something they want to change. Salespeople want to change the customer’s mind. Managers want to change employee behavior. Leaders want to change the way an entire organization does business. But change is hard. We persuade and cajole and push and push, but even after all that work, often nothing happens. Things change at a glacial pace, if at all. Could there be a better way? In this new talk, Wharton Professor and change expert Dr. Jonah Berger outlines a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the hidden factors that impede change, why your biggest competitor is inertia, and why big changes require asking for less, not pushing for more. Whether you’re trying to change how consumers think, motivate people to act, or shift the way an entire industry does business, Berger will teach you how to become a catalyst.
Returning to Growth in the New World
Our world has recently undergone unprecedented change at a rapid pace. From remote work and online retail to shifting customer needs and employee mindsets, many things are different than they were before. But as we return to a new normal, smart companies and industries are recognizing the opportunity to also return to growth. How can you get your people on the right track and focused to take advantage of these emerging opportunities? In this timely and forward-looking presentation, Wharton Professor and change expert Dr. Jonah Berger explores how organizations can act now to succeed in the new world. Blending insights from his best-selling book The Catalyst, Berger will discuss the changes in consumer and customer behavior that have occurred so far, which pandemic-driven trends are here to stay, and how to thrive in the new reality we all find ourselves in. He shows how organizations and industries can adapt and motivate their leaders and employees to get on board. Berger will provide actionable tactics for pivoting strategy, thinking beyond the crisis, and changing minds to drive success.
Contagious: Why Things Catch On
Dr. Jonah Berger combines groundbreaking research and powerful stories as he sheds light on why things become popular. Based on 15 years of rigorous academic research, he put together a framework for making anything contagious using the acronym STEPPS: Social currency, triggers, emotion, public, practical value, and stories. In his presentations, he reveals the secret science behind why things succeed and how these six key factors drive all sorts of products, services, and ideas to catch on. Young and full of energy, he is interactive with his audience, quickly demonstrating that our intuitions aren’t always right. Berger also uses funny and compelling examples to reinforce his message and keep his presentation engaging. He provides a set of specific, actionable techniques for driving diffusion. Whether you’re trying to change public perception of an industry, get a product or service to catch on, change organizational culture, or become a more effective leader, these tools will help you get there.
Disruption-Proof
We live in an age of disruption. Entire industries have been uprooted and displaced by new technologies and business models, and the most successful corporations out there didn’t exist just a few decades ago. When it comes to Silicon Valley titans such as Amazon, Uber, and Airbnb, you have to wonder whether incumbents in the consumer goods, automotive, and hotel industries could have gotten their first—and what’s coming next. How can we stay ahead of this relentless innovation? How can we make sure we’re doing the disrupting, and not being disrupted ourselves? In this exciting, new presentation, Wharton Business School Professor and disruption guru, Dr. Jonah Berger, explains how organizations can make themselves “disruption-proof.” Learn why some companies are more likely to get displaced, how executives ought to be reimaging their competitive set to better service evolving consumer needs, and what innovators do differently than everyone else that makes them so successful. From shifting mindsets and redefining your competitive set to “de-risking” innovation and why great companies cannibalize themselves, Berger demonstrates how we can survive, and win, in this new age.
Leading Innovation & Effective Culture Change
In a high-energy presentation based on his groundbreaking research on organizational communication and word of mouth, Dr. Jonah Berger examines the science behind leading effective change in an era of dramatic technological and business transformation. Why is it so difficult to promote change in the first place? How do you grease the system to make people more likely to adopt positive behaviors and ignore negative ones? How do you push past mental barriers that insist innovative practices are impossible or fraught with risk? Jonah Berger offers audiences practical strategies for leading change in a clear and actionable way that encourages buy-in and drives results. He shares how to overcome reticence to change, how to avoid the “curse of knowledge,” and how to build a movement that shifts your audience from passive listeners to active participants, who become a powerful channel for diffusing your message. If your organization is looking for a forward-thinking talk aimed at getting change to catch on, this talk is can’t-miss.
Dr. Jonah Berger Books
The Catalyst: How to Change Anyone’s Mind
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The Invisible Influence: The Hidden Forces that Shape Behavior
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Contagious: Why Things Catch On
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Dr. Jonah Berger Articles
Dr. Jonah Berger Speaker Testimonials
Jonah was perfect for our program! He really digested the information that we sent over to him in advance and pulled relevant items and topics to form some of his presentation slides. This really resonated well with our audience and drew them into his speech in a very meaningful way. People really took his message to heart about learning how to make wind energy a contagious topic for consumers; I mean to the point where you would be speaking with someone later that day and they were referencing some of the lessons from Jonah’s speech! It was fantastic! The meet and greet that we had with Jonah and a handful of our Board members was a real treat as well. These very high level and intelligent folks were hanging on his every word and getting some great advice from him. Even though he challenged their traditional views on marketing strategy and so forth they really understood what he was saying and why it was great!
- AWEA |
