Former Host of THE BIG IDEA and Advertising Guru
Donny Deutsch was the popular host of CNBC’s “The Big Idea with Donny Deutsch,” featuring hot topics, trendy talk and a fearless approach to the big issues of the day.
Chairman & Chief Executive Officer of Deutsch Inc., Donny Deutsch’s “leaner, meaner, faster, smarter” philosophy helped him build Deutsch Inc. into a $2.7 billion marketing communications company. Deutsch Inc., the tenth largest U.S. Agency, was the world’s largest privately held advertising company before becoming part of Interpublic (IPG) in 2000. Blue-chip clients include Johnson & Johnson, Mitsubishi, Revlon, Expedia, Novartis, Monster Worldwide and Old Navy.
Deutsch’s fully integrated capabilities (direct marketing, interactive, customer and data strategy, PR and promotions) provide clients with strategic marketing programs that are intrusive, effective and talked about.
Deutsch is also Managing Partner of Deutsch Open City, the independent production company that has made films including Three Seasons, Chuck and Buck and Coffee and Cigarettes. Donny’s latest book, THE BIG IDEA: How to Make Your Entrepreneurial Dreams Come True from the AHA Moment to Your First Million, is a must-have guidebook for aspiring entrepreneurs everywhere. Donny’s previous business motivation book, Often Wrong, Never in Doubt, was based on his career experiences. He also had a brief turn in politics as a lead member of the Clinton/Gore communications team in 1992.
Deutsch can often be seen commenting on industry trends and sharing marketing insights with viewers of CNN, CBS, NBC, ABC, and CNBC. A graduate of the WhartonSchool at the University of Pennsylvania, he now serves on two prestigious boards: UPenn’s School of Social Work’s Executive Committee and the Michael J. Fox Parkinson’s Foundation’s Board of Directors.