Brad Rex

Former Walt Disney Company and Hilton Hotels Executive; Leadership, Customer Service and Strategy Expert

In-Person Fee Range
$10,001 to $20,000
(Inquire for virtual fee)

Travels From
Florida, United States

Former Walt Disney Company and Hilton Hotels Executive;
Leadership, Customer Service and Strategy Expert

Brad Rex is a senior executive and corporate officer with proven experience growing businesses and driving results in start-up, turnaround, expansion and multi-site situations. He has over 25 years of corporate experience in major multi-national companies including the Walt Disney Company, Hilton and British Petroleum, and led Disney’s Epcot theme park after 9/11. He is a strategic and operational leader, having led strategic planning, finance and business development teams for these companies, as well as leading large operating units of over $500 million and $1 billion in revenue. He is a distinguished graduate of the United States Naval Academy and Harvard Business School, and was a nuclear submarine officer. He has 15 years of experience on major non-profit boards, and an extensive network of outstanding business leaders and support professionals.


Over the past 30 years, Brad has had 20 different jobs in 12 different industries. In his previous role, Brad was President, Chief Executive Officer and a Board Director of Foundation Partners Group. FPG is a private equity backed company that owns over 59 funeral home and cemeteries across the United States. Brad was Chief Executive Officer of The Brad Rex Group, LLC, a management consulting company focused on creating outstanding guest service, high operational efficiency and successful growth strategies.

Disney and Hilton

Brad previously served as Executive Vice President, Chief Customer Officer for Hilton Grand Vacations, the vacation ownership division of Hilton Hotels Corporation. He led Disney’s Epcot theme park for five years prior to joining Hilton Grand Vacations. Brad took over at Epcot on September 10, 2001 and led the park through the aftermath of 9/11. He spent 12 years at Disney, including leading the strategic and financial planning for Disney Parks and Resorts.


His professional history is also highlighted by a series of pivotal Marketing, Sales and Financial roles with The British Petroleum Company, PLC, throughout the United States and in London, England.


He is the author of The Surpassing! Life: 52 Practical Ways to Achieve Personal Excellence, with easy, time-proven concepts to improve your life and leadership. His book is available on in both paperback and Kindle versions. Brad is also a public speaker on leadership and Guest service, including his popular workshop, Building a World-Class Guest Service Organization.

Education and Professional Recognition

Brad is a graduate of the United States Naval Academy, where he earned a Bachelor of Science Degree, with distinction.  He served as a Nuclear Submarine Engineering Officer onboard USS ANDREW JACKSON, a ballistic missile submarine, during his five years of service with the United States Navy.

He also holds a Masters Degree in Business Administration with distinction from the Harvard Graduate School of Business.

Volunteer Organizations

Brad has served in a number of volunteer organizations, including former Chairman, Greater Orlando Leadership Foundation; Treasurer, Florida Hospital Cardiovascular Board; Elder, Discovery Church and Board Member, K-Life Orlando and Orlando Regional Director, Men at the Cross. He currently serves on the national Board of Lifework Leadership.

Brad has been married to his wife, Nancy, for over 35 years. Their son is a graduate of Wake Forest University and works for Goldman Sachs in NYC. They also have twin daughters, Monica and Natalie. Monica graduated from Johns Hopkins University and works for McKinsey Consulting. Natalie graduated from Vanderbilt University and works for AppNexus. Brad’s hometown is Gladwyne, PA.

Fun Fact About Brad

Prior to the popularity of the television program, Undercover Boss, Brad completed over 400 hours of in-costume, hourly frontline training in fifty different roles and locations across Walt Disney World.  He hauled trash at the Magic Kingdom, cleaned the broiler at quick service restaurants, sold tickets as a Vacation Planner, made beds at the Grand Floridian and worked on top of the Tower of Terror elevator to do night-time maintenance.

From Disney to Deathcare: Four Ways to Transform Any Industry

Building a World Class Guest Service Organization

Surpassing! Leadership: Leaders Who Excel Beyond Measure™

The Virtuous Customer Service Cycle And How To Achieve It

Building a Home for Diversity

Humble Success

All Brad Rex Books

The Surpassing! Life: 52 Practical Ways to Achieve Personal Excellence
Purchase Book

"Brad Rex exceeded our expectations when he spoke to an auditorium full of leaders at our annual community business luncheon. Feedback from the audience was enthusiastic, positive and supportive. Brad's message was on target for our audience, informative and articulate, and it was delivered with appropriate amounts of humor and humility. In considering how well a speaker meets our needs, we often consider the question 'would we have them back again?'. In Brad's case, that answer is a resounding 'YES'."

- Simpson University | Brad Williams, EVP and Treasurer, CFO

"Brad is an excellent communicator, and was rated on our survey as one of the favorites among an elite group of speakers and trainers. Brad's engaging style and compelling content made for a memorable experience for all who participated in The Leadership Fellows Program. The true evidence of his leadership is that many followed his advice and changed their strategies as a result of his insights."

- The New York City Leadership Center | Dee Ann Boyd, Director of Leadership Performance

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Recent Books

The Surpassing! Life: 52 Practical Ways to Achieve Personal Excellence
Purchase Book

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