Tony Alessandra

Marketing and Sales Relationships Guru, and Best-Selling Author

Tony Alessandra Fee Range
$10,001 to $20,000
(Inquire for virtual fee)

Travels From
California, United States

Tony Alessandra Speaker Biography

Marketing and Sales Relationships Guru,
and Best-Selling Author

Dr. Tony Alessandra helps companies turn prospects into promoters. He’s two speakers in one… a professor and a performer, or as one client put it – he delivers college lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact their relationships with prospects, customers and coworkers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to outmarket, out-sell and out-service the competition.


Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-offame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.


Tony is CEO of Assessments 24×7 LLC, a company that offers online 360º assessments and a prolific author with 29 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work. He is featured in over 100 audio/video programs and films, including Relationship Strategies; The Dynamics of Effective Listening; and Non-Manipulative Selling. He is also the originator of the internationallyrecognized behavioral style assessment tool – The Platinum Rule®.

Awards and Recognition

Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010-2014, he was selected 5 times as one of the Top 5 Sales/Marketing/ Customer Service Speakers by; in 2010, Tony was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012, he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World’s Top Communication Guru.

Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Tony’s polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.

Tony Alessandra Speaking Topics

Communication Skills--The Platinum Rule

Relationship Strategies for Building Customer and Employee Loyalty. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this HIGHLY entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical... accurate... and immediately useable. Here's what you'll learn: How to spot the clues that help you "read" other people and accurately determine their behavioral style. What makes people tick, their strengths and weaknesses, likes and dislikes. How to practice adaptability-changing your strategy and/or approach based on the situation or the person whom you're dealing with.

How to Develop Your Charisma as a Leader

What impact could you have on your employees or colleagues if you decided to unleash your TRUE charisma? How would it feel to be in command of such influence? Can you imagine just how much this would enhance your leadership influence and other areas of your life? As an applied behavioral scientist and human relationships expert, Dr. Tony Alessandra has spent his career studying the different ways people interact with each other. His research (in his Charisma book) revealed several specific qualities charismatic people demonstrate. These “magical” qualities are present in everyone to varying degrees. The people we think have a lot of charisma have just developed their qualities to a higher level than most. In this program, Dr. Alessandra uses his research to create a simple, yet powerful, system to help you strengthen your charisma and become a more effective leader.

Customer Loyalty--How to Get and Keep Customers... For Life

How to Get and Keep Customers... For Life. Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus including key insights for creating customer intimacy, customer retention, and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by: Building value for the customer Differentiating your company, products, and sales reps from the competition Cross-selling a range of products and services to both increase profitability and customer retention Increasing your internal customer responsiveness and external customer satisfaction Creating an emotional attachment with your customers

Sales--Collaborative Selling

How to Gain the Competitive Advantage in Selling. Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include: Prescription before diagnosis is malpractice People don't buy because they're made to understand, they buy because they feel understood Professionals are defined not by the business they're in, but by the way they're in business When two people want to do business together, they won't let the details stand in the way The sale begins when the customer says... Yes

Tony Alessandra Books

Charisma-Seven Keys to Developing the Magnetism That Leads to Success
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The Platinum Rule
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Collaborative Selling
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Communicating at Work
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Tony Alessandra Videos

Tony Alessandra Speaker Testimonials

“You delivered exactly what I had hoped for after an exhausting and emotional series of prior presenters. Quite a tough act to follow.”

- | Pfizer, Inc.

“Tony Alessandra excited our audience! He is a vibrant speaker that uses examples we can all relate as well as to clearly articulate his point. He mixes humor with real world experience and certainly can perk up an audience. His message was relevant to our needs and he does his homework. Not only was he a ‘Motivational’ speaker, but we all can walk away with something that can be applied in our everyday business transactions. Recommend to all, 2 thumbs up!”

- | Baan Americas

“I want to let you know how much I enjoyed your presentation. Many customer relationship specific presentations are made up of widely known and/or common sense type information. In yours, however, I did find some key points that I have brought back and started to practice. Thank you for the great information!”

- | Global 360

“Tony Alessandra totally engaged my sales team from minute one. He incorporated our language into his presentation and made the audience believe he understood everything about our business. There were a lot of “take-aways” that will stick with my team for a long time.”

- | AstraZeneca

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Recent Books

Charisma-Seven Keys to Developing the Magnetism That Leads to Success
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The Platinum Rule
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