Social Media and Digital Strategist
Based in London, Lisa has executed digital initiatives for over 20 brands including BAA, Proctor & Gamble, Pizza Hut, UK Film Council, Standard Bank, Europcar, Vodafone, MTN and other international brands.
“One of the most insightful presentations I’ve ever heard.”–Javier Roza, Managing Director, Unilever Portugal
Social Media Strategist
In her most recent role as Digital Editor and Community Manager for IKEA Family Live – the world’s biggest customer magazine – Lisa headed up the brand’s social media, web and content strategy.
After graduating with a BA (Hons) in Journalism and Media Studies and Psychology from internationally recognised Rhodes University (SA) in 2005, Lisa was offered employment in digital media. Her passion and insatiable desire for digital accelerated her career from producing a weekly mobile magazine to Group Digital Editor where she represented the company’s digital division, headed up digital projects and campaigns, as well as filled the role of Managing Editor on a custom youth publication and featured as a writer for two magazines.
“Without this process, Deloitte’s own revenues would be R260m less.”–Vassi Naidoo – Former CEO, Deloitte SA
Search Engine Optimization
A working visit to Hearst International in New York, where she gained immense insight into search engine optimization, content partnerships and social media strategy prompted her move to London.
Future Business Trends
Lisa is deeply passionate about the impact of digital media on the future of business and brands. Lisa’s enthusiasm and experience is infectious. Her insights come from practical experience, her Gen-X realities and creative solution-driven ideas that will connect your current business to the challenges of ‘the new’, and help set it on a trajectory towards the future.
ur future bizniz thru the eyes of an SM addict!
The most successful, fastest-growing businesses in the future will be those who best understand, and connect with, customers, clients, consumers, partners and staff. So, you may say "What's new?" What's new is how social networks and social media have become ubiquitous - and key to developing those relationships, building interactive customer networks, reaching new markets and driving economic value. In the world today, there's an insatiable demand to connect - for a new kind of contact, deeper connections and a thirst for simple and effective ways of doing business. The digital infrastructure allows you to collect a flood of data and threatens to swamp your decision-making - it's become a battle to wrench simplicity of purpose from a creeping complexity all around us. The war for market share begins with competing for attention in an über-saturated media landscape! It's no longer just about building a trusted brand. Brand loyalty has never been more fragile, but brands never been more powerful in the right hands - to capitalise you need to understand 'the new', design your ideal business response and create the infrastructure and culture to thrive in this future. This keynote and workshop titled Social media - the new Business Tsunami offers profound and practical insights that will jolt you into a new way of thinking about what lies ahead. It will show how the new consumers choose to access and engage with your business, and where the new brand influencers are. It may be scary...until you understand it! Additionally, Lisa shows you what new technologies will underpin these relationships, and conclude with five practical steps that you can implement now to ensure that you’re prepared for this inevitable future.
The Social Imperative--Beyond the hype of Social Media and into the new world of Social Business
In the world today, there's an insatiable demand to connect – but not any kind of connection will do. A new kind of contact is in demand: deeper connections, more conversations and a thirst for simple and effective ways of doing business. It's no longer just about building a trusted brand. Brand loyalty has never been more fragile, but brands have never been more powerful in the right hands. To capitalise, you need to understand 'the new', design your ideal business response and create the infrastructure and culture to thrive in this future. Customers have more power than ever. There are conversations happening all the time about your brand and business - in real time! As valuable as this information is, if you don’t know how to harness its power, the flood of data has the ability to swamp your decision-making. The most successful, fastest-growing businesses in the future will be those who best understand this new customer culture and use it to drive economic value.
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"This was the most powerful presentation I have ever seen. You have absolutely shaken us out of complacency. We must 'think future' everyday, not just at annual retreats. There is no yesterday, only tomorrow."
- Kitty Choi | Head, Efficiency Unit, Hong Kong Government
"An excellent presentation on what the future could be for us, and a relevant insight for us to define our critical 'Must Win Battles'"
- Olivier Desponds | Head, Nestle Nutrition Africa
"Your remarks were stimulating and thought-provoking, and provided an interesting insight into how business might operate in the coming years."
- President & CEO | Institute of International Finance
"Many thanks for delivering such an inspiring and thought-provoking session. It set a great tone for our two day session."
- Senior Vice President | Visa Europe