Jackie Freiberg

Best Selling Author, Keynote Speaker, Consultant, and Business Culture Coach

In-Person Fee Range
$10,001 to $20,000
(Inquire for virtual fee)

Travels From
Utah, United States

Best Selling Author, Keynote Speaker, Consultant, and Business Culture Coach

For over 28 years, Jackie has been on a mission to expose the unconventional, business-best practices of globally admired leaders and best places to work. Concrete Examples • Entertaining Stories • Valuable Take Aways. Just a few reasons why clients in every part of the world invite Jackie Freiberg to be their featured speaker.


With over 850,000 copies sold worldwide, Jackie is an international best-selling author. Her award-winning books introduce you to revolutionary leaders who are creating the BEST companies. She is the author of the following books. DO SOMETHING NOW and BE A PERSON OF IMPACT, two quick reads that will change your organization and your life. NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, the go to book on leadership, culture, service and innovation. NANOVATION, a global case study on “how to” innovate. BOOM! 7 choices on leadership and accountability (prerequisites for innovation). GUTS! a deep dive into companies known as BEST places, where the BEST people can do their BEST work to make the world BETTER. CAUSE! A Business Strategy for Standing Out In A Sea of Sameness which highlights companies that define themselves as cause-oriented and therefore stand out because they have better employee engagement, customer loyalty, stronger profitability, and growth. Most recently, BOCHY BALL!, an account of 3-time World Series Champion Bruce Bochy’s wins and losses in baseball, business, and life.

Keynote Speaker

Jackie is recognized as one of the top 30 Minds on Leadership and is one of the most sought after female business speakers in the nation. She is both business minded and inspiring. She gets to know the issues that are most helpful and relevant to each audience/industry and designs each speech mindful of her client’s objectives and desired outcomes.


Jackie motivates the audience with the resources to change, become better leaders, build better cultures and become more accountable! She is known for her insight, passion and ability to equip leaders at all levels with innovative ideas that TURN UP the volume on leadership, innovation, culture, engagement, accountability, customer loyalty/service and performance.


The SheEconomy – Jackie is  called upon frequently to deliver keynotes for Women’s Leadership conferences. She is also recognized as a thought leader on what is at the intersection of some very powerful global business trends, the SheEconomy. Businesses are leaving trillions of dollars on the table because they do not fully understand HER power. The SheEconomy is a $20 trillion economy that is consistently ignored, under-represented, and misunderstood. Jackie helps business leaders rethink how to attract, engage, invest, and earn HER loyalty to become HER brand of choice for generations to come.


Jackie served as a member of Southwest Airlines’ Culture Committee. She was one of only two non-employee members invited to serve on this highly influential leadership committee. Jackie also served as an executive consultant for the Center for Creative Leadership, providing feedback to executives participating in the five-day Leadership Development Program. Jackie held the contract for 25 years as a public speaking coach to the United States Marine Corps Recruiting Office. She has trained more than 1500 Marine Recruiters a year on the Fundamentals of Delivering a Winning Presentation. Semper Fi!


Jackie’s clients span a wide range of industries and include: Prudential, GNReSound, Smurfit Kappa, Navy Federal Credit Union, National Restaurant Association, National Life Group, McDonalds, Kohl’s, CUNA, USAA, Sony, Associated Builders & Contractors, Cisco, TEDx, Medtronic, Johnson & Johnson, Charles Schwab and Eli Lilly.


Her articles and interviews have been published in the Wall Street Journal, Business Week, Investor’s Business Daily, Dubai’s CapitalME, India’s Management Next, India’s Business Standard, India’s Economic Times, and India’s Financial Times.


Jackie earned a doctorate in Leadership from the University of San Diego, a master’s degree in Communication from San Diego State University and a bachelor’s degree in Communication from the University of New Hampshire.

Virtual Keynotes

In addition to the traditional, in-person, keynote, all of Jackie’s presentations can be delivered in five 10-minute segments that can be streamed live or via video to audience members, along with slides to complement each segment.

Dare to Lead™

To dare is to lose one’s footing momentarily. To not dare is to lose oneself–Kierkegarrd Success belongs to daring leaders who build courageous cultures. Teams will learn and take away the 4 skillsets required for choosing Courage over Comfort and becoming a Daring Leader. Audience Takeaways • Courageous Cultures…if you want a future you must have one. • Lead with courage….shed the armor and own the tough issues. • Rumble w/uncertainty and risk of exposure–vulnerability is the birthplace of innovation. • Live your values…learn how to operationalize and measure what matters. • Grow Trust incrementally…discover the big and little “things” that impact everything.

Leadership Drives Engagement & Culture

Timeless leadership strategies for creating a best place where the best people can do their best work to make your business better. Jackie will show leaders how to model, serve and engage. Audience Takeaways • Model – improve the organization by improving yourself, then by your example, draw others up. • Serve – show up to who and what matters. • Engage – asking, listening, mentoring and redirecting paves the way for ownership.

Innovation: It’s Everyone’s Job

What if everyone in your organization had the courage to bring ideas to life? This presentation offers strategies for noticing, leading and disrupting what has become status quo, white noise and normalized. It’s about moving the organization in bold new directions by enabling all people to learn, ideate and innovate. Audience Takeaways • Notice how to see beyond the blur of work-as-usual to discover the opportunities to innovate within your sphere of influence. • Lead others to question the unquestionable, get comfortable being uncomfortable, and challenge limitations and assumptions. • Disrupt the status quo, collaborate to find new and innovative solutions, change the things that don’t seem right.

Change: Do Something Now

Change is a constant so leading and owning change is a requirement for ongoing success. This presentation offers strategies for driving, owning, and being the change you want to see in your organization or industry. Jackie challenges everyone to stop moaning and start doing. Audience Takeaways • See it…Notice what is holding you back–routine, white noise, frivolous distractions? • Enable it… Ideate solutions and “what if” ideas to life. • Do it…Be the change, reach across functional boundaries, collaborate and engage others.

Grow ROI: Through People, Performance, Profit & Purpose

Forward thinking insights and strategies for what it takes to attract and keep great talent and earn loyal customers. In this keynote Jackie shares trends and data that prove the future belongs to businesses that are profitable AND improving society (businesses that are mission/cause/purpose driven). Audience Takeaways • Don’t Pitch, Enrich – A formula for attracting and gaining loyal employees and customer advocates for life. • People work for a CAUSE – A corporate WHY rallies brand ambassadors. • Customers buy for a CAUSE – Social impact and giving back are priceless—it drives loyalty!

Lead Together…ToGetHer: Collaborate and Strengthen!

Every business hires, sells and markets to women, how well do you know her? SHE is a $20 trillion economy, and SHE is multicultural, multigenerational and multi-dimensional. It’s time to stop competing and time to complement, strengthen and complete…Together. Audience Takeaways This keynote offers surprising and insightful strategies on what it takes to earn her time, talent, attention, loyalty and wealth – Jackie will help you understand… • Who is SHE… • Where SHE wants to work… • Where SHE buys and… • Why SHE buys? Ignore HER and your business is doomed.

All Jackie Freiberg Books

Bochy Ball! The Chemistry of Winning and Losing in Baseball, Business, and Life
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CAUSE!: A Business Strategy for Standing Out in a Sea of Sameness
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Be A Person of Impact: 12 Strategies to be the CEO of Your Future
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Do Something Now!
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Nanovation: How a Little Car Can Teach the World to Think Big
Purchase Book
Guts!: Companies that Blow the Doors off Business-as-usual
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Nuts!: Southwest Airlines’ Crazy Recipe for Business and Personal Success
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BOOM! 7 Choices for Blowing the Doors Off Business-As-Usual
Purchase Book

“I have had the privilege of speaking on stage to audiences all over the world. I have also sat in the audience and listened to some of the greatest speakers of all times. In my humble opinion, Jackie Freiberg is one of the very BEST I have ever heard. She has an inner passion to help people to succeed. She motivates a crowd of folks to join in for a cause. I am very cautious of who I put in front of my company. I would put Jackie on stage anytime to motivate my team.”

- | Phillip Hudgins, President, In Vida Financial Network

“Thank you for an amazing keynote session at the Actuarial Day of Learning this week. I have been receiving great feedback on the whole day and all of the sessions, especially yours. I also want to thank you for being so accommodating and helpful as we planned how to align your message with ours. This work definitely paid off in the final results. Having great sessions like yours was a large part of such a successful event. THANKS!!”

- | Christopher Masiello, Senior Learning Specialist, Prudential

“Bless you, Jackie! Thank you for your very kind words and for all you did to make the Hendrickson Forum 2018 a huge success!! Thank you for all of your grand work with the Hendrickson Board, the Forum guests and with our students (they were thrilled to be able to have some of their ‘own time’ with you!). Please be sure to keep in touch.”

- | Audrey P. Kintzi, Saint Mary’s University of Minnesota

“Jackie is so special. I was fortunate to spend time with her and her husband a couple years ago (they both spoke for our President’s Club and Chairmen’s Circle. Jackie has been working with us since 2013). By far the best consultant I have ever worked with.”

- | David Gilmore, Vice-President National Life Group

Check Jackie Freiberg Availability

Recent Books

Bochy Ball! The Chemistry of Winning and Losing in Baseball, Business, and Life
Purchase Book
CAUSE!: A Business Strategy for Standing Out in a Sea of Sameness
Purchase Book

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