Paralympic Icon, Motivational Speaker, and Executive Coach
Paralympic icon and former world record holder Danny Crates is widely considered one of the greatest British disability athletes of all time.
After losing his right arm in a horrific accident in 1994 at just 21 years old, Danny was determined to overcome this huge hurdle in his life, focusing on the future and regaining his positive attitude. With utter determination, Danny found his way back onto the rugby field within 6 months and shortly after into Paralympic sport, quickly dominating and famously winning gold in the men’s 800 metres T46 final at the Athens 2004 Paralympic Games, a year which also saw him set a new world record. It was the highlight of a 12-year glittering career that saw Danny win every major title in the sport, including the World Championships, European Championships and Paralympic World Cup. Since retiring from international athletics,
Danny continues to build on his reputation as a leading speaker in the world of business and sport, delivering keynote presentations around the world. His presentations leave audience’s motivated and inspired to achieve their goals and targets, both personally and within business.
A master storyteller – Danny’s 19-year corporate speaker experience shines through. He is dynamic and presents with warmth and humour, quickly captivating his audience. His presentation is built around his “5 Key Elements to Success” which resonates with every department within a business or team and guarantees excellent returns for his clients’ way beyond presentation day.
Danny tailors his presentation for his audience and transfers his Paralympic success into results for them, whether it be overcoming hurdles, incremental gain, aspiration, understanding and delivering high-performance, change management, optimising personal performance, goal setting, teamwork or building exceptional results from failure.
Alongside his speaking, Danny is a regular presenter on TV, from factual programming to sports presentation.
Danny is also a published author of his motivational autobiography Danny Boy which was voted best sports book in the Evening standard.
Danny participated in Celebrity MasterChef in 2015. He is patron of several charities and loves to challenge himself through sporting fundraising events.
The Power of Possible: The Five Key Elements of Success
Danny expands on one of the five key elements that he believes are essential to the success of any individual or organization: understanding the motives behind your goals. “Having a goal isn’t enough. It’s no good saying I want to be retired or have my own business or be CEO or number 1 in the world. You have to understand the reasoning behind it,” Danny affirms. He illustrates this, explaining how a fellow competitor from the Ivory Coast motivated him to be the fastest sprinter in the world. “Whenever you used to stand along with him on the start line, all the other athletes would look at each other and say, ‘Well, who gets silver today then?’ I wanted to be that athlete. I wanted to be the athlete that my rivals both feared and respected in equal measure.