Award-Winning Producer, Creative Strategist, Consultant, and Speaker
Chuck Nyren is an award-winning advertising video producer, creative strategist, copywriter, consultant, and speaker focusing on The International Baby Boomer Market.
Chuck has been in advertising since before he was born – a true ‘Madison Avenue Baby.’ His grandfather Sid Schwinn was one of the advertising greats of the Twenties, Thirties, and Forties. Over fifty years ago Mr. Schwinn penned The Simple Simon Stories about advertising. It is still on the recommended reading lists of many college and university advertising and marketing courses. Chuck’s mother was a copywriter, and his father was V.P. of Programming for a major advertising agency. While Chuck doesn’t want anybody reading this to feel aesthetically deprived or culturally deficient, he often reveals that he is one of only a handful of people ever to see the original 15-minute pilot for The Munsters.
Chuck’s book , Advertising to Baby Boomers, published by Paramount Market Publishing, Inc., has been selected as a classroom resource by The Advertising Educational Foundation and can be found in over one hundred libraries worldwide, including the universities of Harvard, Duke, Northwestern, and Cornell.
Being a true 60s teenager, Chuck at first rebelled against advertising. He has been in and out of the industry for thirty-five years. Like most lives, his has been filled with ups and downs, successes and failures, clarities and ambiguities. Now he has reformed, seen the light, and returned to the fold. Copywriting, creative strategy, consulting, and penning popular, worldwide syndicated columns about advertising to Baby Boomers is his calling.
Chuck has been a consultant for advertising and marketing agencies and companies with products for the 40+ Market, including Mary Furlong & Associates, AARP, NAHB, Harris Interactive, AstraZeneca, Bayard Presse (France), Roularta Media Group (Belgium), PLUS Magazine (The Netherlands), The Seattle Direct Marketing Association, WPP’s Commonhealth, and Omnicom Group. He is a member/consultant (Advertising to the 40+Market) with The Faith Popcorn BrainReserve TalentBank, and is on the Advisory Board of GRAND Magazine.
Mr. Nyren has been a featured speaker and consultant at private and public international business conferences and seminars in the United States, Sweden, Norway, Belgium, Germany, The Netherlands, France, Spain, and Turkey.
Through the years he has written copy and/or has been a creative strategist for Microsoft, Mackie Designs and various international professional audio manufacturers, many small Seattle-based ad agencies and companies, and numerous television and radio stations from coast to coast. Chuck has won three International Competition Cindy Awards (Cinema in Industry), two Gold and one Silver.
He has been interviewed by The New York Times, The Los Angeles Times, The Dallas Morning News, The Kansas City Star, The Hartford Courant, The Philadelphia Inquirer, The Milwaukee Journal Sentinel, BusinessWeek, CBS MarketWatch, The Irish Times, Tiempos Del Mundo, CNBC, WNYC-FM (NPR), KIRO-AM (Seattle), WBIX (Boston), Advertising Age’s The Advertising Show, Selling to Seniors, Counselor and Advantages magazines (The Advertising Specialty Institute), U.S. News & World Report, The Franchise Times, Confectioner Magazine, Street & Smith’s Sports Business Journal, Sleep Savvy Magazine, and many other newspapers, magazines and radio programs worldwide. Chuck is a talking head on an episode of The History Channel/AARP 2006-2007 television series "Our Generation."
Mr. Nyren’s fiction has been published in various literary journals, short story anthologies, and ezines including Grandfathers are Gold (Simon & Schuster), SpinDrifter, GRAND Magazine, The Satire Quarterly, The Hot Flash Cafe, Eclectica – and on coffee cans in Portland, Oregon. His one-act plays are staged nationwide a half-dozen or so times a year.
Advertising to Baby Boomers
Baby Boomers around the world are sophisticated consumers of advertising, having grown up in the heyday of mass marketing. Companies that don't understand this sophistication are doomed. Yet many rely on advertising agencies that believe Baby Boomers are easy to reach, and simply older ‘Children of The Sixties.’ The real story is that most national and international agencies are ill-prepared for tackling the 50+ consumer, but don't want you to know it. Chuck’s presentation covers: a history of advertising from a creative perspective, why ad agencies are not prepared for targeting Baby Boomers, how to interface with your advertising agency (large or small), national and international campaigns targeting The 50+ market, word-of-mouth marketing, and inexpensive, practical ways to create advertising for Boomers.