As CEO of the successful brand management firm, TURKEL, Bruce has been creating and working with valuable brands for over 25 years.
Born and raised in Miami, Bruce studied design at the University of Florida and rushed to NYC to start his career. Preferring the sun to the subway, he returned to Miami and opened his own advertising agency built on the belief that marketing should be well-designed, simple, and should make a client’s products and services more valuable. Using this straightforward checklist, Bruce has worked with hundreds of clients, written thousands of headlines, and designed even more print ads, television spots, websites, and campaigns.
Besides all that, Bruce is a husband, father of two and author of three books—his most recent is Building Brand Value. Oh, and he is an avid harmonica player. Bruce tours extensively, spellbinding audiences with simple yet powerful brand building techniques.
When you book Bruce, you don’t have to worry about a thing. Yes, your audience will be entertained and delighted. Of course, your audience will learn an uncomplicated and memorable way to excel in life as well as in business. Sure, Bruce’s speech will be a much talked about part of your meeting. Most certainly, you’ll get the chance to hear Bruce play his harmonica. And, most importantly, you’ll know you’ve made the right choice the moment Bruce starts speaking.
7 Steps to Building Brand Value
Seven simple steps to building, maintaining and communicating a great brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Learn how to add value to your products by making your products more valuable to your customers.
The Care and Feeding of Creativity
Managing creative people can be a challenge. How do you establish a professional atmosphere that’s productive AND inspiring? Bruce has supervised award-winning creative teams for over 25 years. He shares practical and engaging tips that will help you manage and nurture you creative staff.
Creating a great product or great advertising campaign is only half the battle. As Bruce says, “It don’t mean a thing if you don’t sell a thing.” His 7 Steps to Building Brand Value provide solid advice for overcoming nervousness, organizing your thoughts and presenting yourself and your work in a dynamic, compelling way.