Bill Cates

Don’t Keep Me a Secret - Tap into the Business Building Power of Word of Mouth, Referrals, and Introductions

If you are looking to grow your business by bringing in more high-level clients, then you understand the importance of referrals and personal introductions. Do you have a systematic approach to this critical part of your business? Are you highly referable? Are you appropriately proactive? Are you limiting your growth by merely dabbling in referrals or are you truly committed to meeting people the way they would prefer to meet you – through a recommendation from someone they already trust?

Are You Playing to Win? - Closing the Gap between Where You Are and Where You’d Like to Be

The most successful at their job do what the less successful are unwilling to do. Success in every endeavor, therefore, boils down to confidence. In the absence of confidence is what? Fear? Doubt? Certainly inaction. Bill doesn’t believe in helping people take their performance to “the next level” unless they are clear on what that next level is. Clear intentions produce clear results. Vague intentions produce vague results.

Telling Your Story – Selling Your Value: Discover and Communicate Your Authentic Value Proposition to Win More Clients and Referrals

Fundamental to your business success is your ability to discover, articulate, and communicate your value. Over many years of helping individuals and organizations through a process to maximize their Authentic Value Proposition™, Bill’s experience has been that most people (and businesses) are not particularly good at communicating their full and true value, in a way that feels genuine and captures the attention of others. Perhaps they’ve never really done the work it takes. Or, perhaps, they’re not revisiting their value proposition from time to time.

Educate, Entertain, Entice - Speaking Skills to Win More Business

Speaking in front of a group of prospects can be an ideal way to gain creditability and a foot in the door. Are you winging it when it comes to speaking in front of groups – relying on your “natural ability?” Or, have you finely tuned your skills so that your audience connects with both your value and with you? Are you authentic and natural or are you stiff and a little bit distant? Bill Cates was inducted into the Professional Speakers Hall of Fame in 2010. It would be hard to find someone more qualified to teach the skill and art of impactful presentations. Are you ready to win more business?

No-Pressure, High-Impact Selling - A New and Dignified Approaching to Winning More High-Level Sales

What stops most people from converting prospects to clients? Fear of appearing pushy and not having a reliable process to move to a positive decision. Bill Cates’ proprietary Brainstorm Selling Process™ will eliminate these common problems! You’ll approach every new opportunity with new awareness and confidence. You will simply produce better results.

The Customer Loyalty Myth - Discover the Missing Link to Leveraging Client Satisfaction and Loyalty into Exponential Growth

The Customer Loyalty Myth is the belief that your business can grow at the pace you desire simply by creating great customer/ client experiences, total customer/ client satisfaction, and unwavering loyalty. While these are critical components for any successful business, they usually only results in incremental growth. The Missing Link is leverage. Leveraging all your hard work into specific referrals, and introductions. Turning your customers willingness to recommend you into tangible connections will create exponential growth.

"The feedback for your presentation to the Financial Planning Association was exceptional. The topic of Referrals is prized topic that constantly frustrates planners and firms in our industry as the industry evolves and begins to shed the image of pushy sales people. This is why your presentation was so important to our membership"

- Bryan Beatty | CFP, Director of Business Development FPANCA

"The Bill Cates' Referral Training Program is the best in the business. We're using live programs and his video-based program. For the 50 advisors who went through his first session, new clients acquired through referrals are up 30% over the same period last year."

- Patrick H. O'Connell | MBA, CFP™, ChFC, Group Vice President, Ameriprise Financial

"Bill Cates’ presentation to our Agency Force was fantastic. He was engaging, humorous, and his content really hit home for us. Even our ‘toughest veterans’ were impressed with his message and his style. The feedback has been wonderful and just a week after the program, I’m already hearing of results people are having with his techniques."

- Sandra Dorsey | Assistant Vice President & Meeting Chair, Erie Insurance

“Your referral system is ‘how we do business’ here. Why? It flat-out works. The results continue to be great. The word has gotten out and even some of our top producers have gone through the video-training program.”

- Bob Michael | Director of Training and Development