Ashley Dudarenok Speaker Biography
One of the World’s Top 100 Retail Influencers, China Digital and Marketing Expert, Serial Entrepreneur, Keynote Speaker and Author
Ashley Dudarenok is a naturalized Chinese serial entrepreneur, multiple award-winning digital marketing professional and a book author. She’s the founder of a China digital consultancy ChoZan and China-focused marketing agency Alarice. The world’s largest brands hire Ashley to understand the modern Chinese consumer, accelerate their digital transformation and build truly customer centric companies so that they stay competitive in the market. Her expertise has been endorsed by China’s tech giants.
Honors
Ashley has been hailed LinkedIn Top Voice in Marketing; World’s Top 30 Internet Marketing Experts 2022 by Global Gurus; Guru on digital marketing and fast-evolving trends in China by Thinkers50; Young Business Leader of the Year 2021 by Shanghai IPWS; Asia-Pacific Top 25 Innovator by Holmes Report, Outstanding Entrepreneur 2022 by Hong Kong WPEA; One of Top 20 Visionaries of the Media and Technology by Adello Magazine; One of World’s Top 100 Retail Influencers 2023 by RETHINK Retail; among other honors.
Digital Transformation and the Future of Retail
In 2017, Ashley became a member of Alibaba’s Global Influencer Entourage, and in 2018, she joined Jingdong and Pinduoduo’s Global China Experts Group. She is regularly brought in to consult companies’ top management and boards to provide a clear vision on the future of retail, digital transformation and customer centricity based on her expert knowledge of the highly competitive fast moving Chinese market. Ashley’s expertise in the field of digital transformation and customer centricity, the future of retail, Chinese consumers and digital marketing has been recognized by numerous awards.
Top Marketing Influencer
Ashley has spoken at hundreds of events on five continents. A top marketing influencer, she’s amassed over 85,000 followers on LinkedIn and 23,000 on Instagram. She has a strong network of China watchers with 15,000 subscribers to her bi-weekly China newsletter. She runs a popular YouTube vlog about Chinese tech, consumers, new retail ecosystems, digital marketing and digital economy.
Books
Ashley is the author of 3 Amazon bestsellers on topics such as Chinese consumers, Working with Bloggers and KOLs as well as the New Retail. Ashley has also published 6 mini-books as a part of her Digital China series to help you understand and navigate modern Chinese consumers, how to work with Chinese tourists, ways to do B2B marketing in China along with the ways to sell through cross border ecommerce channels. Ashley’s two latest mini- books are focused on the increasing importance of micro-influencers marketing and tactics to avoid PR crises in China.
Media
Ashley is also a regular media contributor and has been interviewed by the BBC, the SCMP, Forbes, Bloomberg among others.
Clients
She’s worked with big brands such as Coca Cola and Disney and is helping brands learn for and from China, the world’s largest and most digitized market. With the world increasingly turning to e-commerce and digital channels, businesses can’t afford to get their digital customer journey wrong. Ashley can give you unique insights from China, the world’s most competitive market to help you transform your business and customer relationships both online and offline.
Ashley Dudarenok Speaking Topics
The Power of Customer Centricity
In transforming business conferences, a keynote speaker brings actionable insights on how to build customer-centric strategies that not only engage audiences but also deliver long-term business impact. Douyin, with over 700 million daily active users, has rapidly risen as a top e-commerce platform by prioritizing customer experience alongside strategic execution. In 2024, Douyin’s E-Commerce Consumer Experience Report revealed significant improvements in user satisfaction through faster shipping, enhanced after-sales support, and stronger customer service capabilities. For example, Douyin optimized pre-sale management and increased penalties for false shipping practices, achieving a 10% increase in orders shipped within 48 hours and reducing average delivery time by 11 hours. Beyond basic services like delivery, Douyin has focused on product quality, influencer partnerships, and data privacy. It implemented an “Official Quality Control Standard,” intercepting over 150,000 non-compliant products and inspecting millions of items. By certifying quality creators and managing misleading marketing, Douyin has built a content ecosystem that fosters trust. The platform has also strengthened privacy protection, enhancing data security to safeguard consumer information. Customer centricity is more than just focusing on the customer—it’s about making them the central point of all business strategies and decisions. When companies adopt a customer-centric approach, they create value that directly aligns with the needs and desires of their audience, resulting in higher customer satisfaction, loyalty, and long-term growth. Douyin’s approach—bringing the customer experience to the forefront—has fueled the rapid growth of newer e-commerce leaders like Douyin and Pinduoduo.
The Next Era of Retail
A keynote speaker focused on the next era of retail brings valuable insights and strategies to help businesses adapt and thrive. The retail industry is evolving swiftly, with new technologies and business models reshaping the landscape, particularly in supply chain management and customer engagement. From e-commerce giants to local marketplaces, the latest trends show a strong emphasis on optimizing supply chains, enhancing affordability, and integrating digital experiences. Pinduoduo, led by new co-founder Zhao Jiazhen, has focused on enhancing its supply chain management. Zhao’s leadership has driven initiatives like the “Billion-Dollar Ecosystem” project, which funds top merchants and brands to expand their reach. By improving product selection and entering international markets, Pinduoduo is setting a new standard for retail growth. Taobao has also adapted to market changes by updating its leadership and reducing platform commissions from 5% to 4% to attract smaller sellers. It has shifted its focus from sales volume to customer acquisition, supporting new brands through improved supply chain partnerships and fostering a more accessible platform for growth. JD.com has taken steps to refine its supply chain, appointing CFO Xu Ran to streamline cost management. The company’s focus on data-driven efficiency aims to boost its market position, making JD.com more competitive in delivering value to consumers and partners alike. With recent data and insights, a keynote speaker can help organizations understand and prepare for these changes, ensuring they stay competitive in a dynamic market.
Emerging Tech in Action
The rapid evolution of emerging technologies, especially AI, is transforming the global business landscape. A keynote speaker focused on “Emerging Tech in Action” provides organizations with critical insights into how AI implementations are reshaping industries, fostering innovation, and boosting operational efficiency. Alipay has elevated AI capabilities by supporting the Hangzhou Asian Games with its “1 Billion Digital Torchbearers” initiative. Using proprietary digital human technology from Ant Group, Alipay has enhanced digital modeling, interactivity, and rendering capabilities. During Alipay’s “Five Blessings Festival”—a Chinese New Year event where users collect virtual lucky cards to share good fortune—Ant Group’s AI model was scaled to over 1 billion users, showcasing seamless interaction through advanced cloud rendering and image compression, even on older devices. This implementation demonstrates AI’s potential for large-scale, real-world applications while fostering festive engagement and goodwill. While these small, AI-driven features may seem designed for entertainment, they represent Ant Group’s first large-scale exploration of advanced AI models. By examining such real-world applications, a keynote speaker can offer valuable clarity on how businesses can leverage AI to gain a competitive edge.
Chinese Leadership & Management Models for Success
A keynote speaker focused on leadership and management models can offer organizations invaluable insights into how effective strategies and management practices drive sustainable growth and adaptability. In today’s competitive global environment, mastering these models is crucial for organizations seeking to scale successfully, lead efficiently, and inspire teams. Examining real-world case studies, a keynote speaker brings to life the principles that enable companies to transform from small-scale operations into global leaders. Gree Electric Appliances began in 1992 as a small air-conditioning manufacturer, producing fewer than 20,000 units annually. Today, led by the visionary leadership of Dong Mingzhu, Gree has grown into a multinational enterprise with production bases across China, Brazil, Pakistan, and Vietnam, employing over 50,000 people worldwide. Gree’s rise exemplifies the power of strong leadership and a strategic approach to management, focusing on innovation, operational excellence, and international expansion.
Ashley Dudarenok Books
New Retail Born in China Going Global: How Chinese Tech Giants are Changing Global Commerce
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Innovation Factory: China’s Digital Playbook For Global Brands
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Digital China: Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media
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Ashley Dudarenok Articles
Ashley Dudarenok Speaker Testimonials
Ashley has a really good knowledge of the Chinese market but what makes her an awesome speaker is her energy and passion during her speeches. She knows how to keep an audience involved in her presentations and always has anecdotes to illustrate her points!
- Heri Andrianjafy | Pinpoint Asia Limited
With China poised to take over the US as the world’s largest economy, the masterclass with Ashley gives us a timely update on how the China Ecosystem has evolved in the last 18 months. We are now ready to act!
- Terrence Quah | Happy Marketer
Wow! After Ashley’s keynote I have a much better understanding of the Chinese consumers, their digital journey and their media consumption habits. Moreover, I now have an actionable cheat sheet on how to better navigate the market.
- Rachel Wong | Total Oil Asia Pacific
