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Laura Ries gives Positioning advice to “clients” calling the Positioning Hotline! What happens when a brand forgets the rules of positioning? Laura Ries picks up the phone. In her latest video, “American Eagle Calls the Positioning Hotline”, branding expert and […]

World-famous positioning strategist, and bestselling author, Laura Ries’s latest book, The Strategic Enemy: How to Build and Position a Brand Worth Fighting, will be released in September by Wiley. As chairwoman of RIES, a global consulting firm, she continues the legacy

Who says gymnasts don’t know how to stick the landing off the mat, too? This #ThrowbackThursday, Olympic gold medalist Dominique Dawes took us down memory lane with a heartwarming post on X, remembering her time producing the inspiring documentary Golden:

Three Decades After His Famous Game, Jim Abbott’s Impact Still Felt On and Off Field of Play. Jim Abbott was born without a right hand. Despite the disability, Abbott rose to the highest heights of baseball and even pitched a

In a world defined by constant economic uncertainty and volatility, securing a world-class economist speaker for your next event is essential. Nouriel Roubini, a globally recognized economist, educator, and advisor, stands out as one of the foremost thought leaders in