Futurist and Leading Authority on Big Data, Artificial Intelligence and Social Media
As a leading expert in technology trends and a recognized authority on global business trends, Patrick’s work focuses on providing insights into the technological forces driving the transformation of businesses around the world. As Founder of Trend Mastery, a strategic consulting agency, Patrick helps his clients identify ground-breaking business opportunities. Patrick was recently invited to speak at TEDx in Sacramento on the topic of Learned Intuition.
Author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley). Patrick’s past books include Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). Patrick’s latest book is Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy. He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.
Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. His programs consistently get strong reviews and leave attendees burning to put their new strategies to work. Patrick’s expertise encompasses modern business trends and communication strategies. The intersection of these two explain the focus his books have on small business marketing and social media, but today’s mega trends directly impact communication channels for large corporations and governments as well.
Patrick was born in Vancouver, Canada, and received his Bachelor of Commerce (Marketing and Finance) from Carleton University in Ottawa (1993). Patrick now lives in the United States.
Surviving COVID-19 - 8 Trends for Business Executives
The COVID-19 pandemic has dramatically disrupted our society, our economy, and our world. Businesses will need to (1) survive, (2) pivot, and (3) rebuild during and after the crisis. This session covers eight (8) trends that are accelerating as a result of the quarantine. They follow the convenient acronym SALVAGED: Self-sufficiency, Analytics, Liquidity, Virtualization, Automation, Government, Exponential thinking, and Decentralized. Each trend is accompanied by a strategic question to guide future business decisions, allowing businesses to thrive, not suffer, as a result of the coming changes.
Big Data and Artificial Intelligence
The explosion of big data technologies and the Internet of Things (IoT) have led to dramatic advancements in artificial intelligence and machine learning. These technologies are fueling innovation in predictive analytics, autonomous vehicles, virtual reality and countless other fields. Patrick has accumulated dozens of case histories and success stories in a variety of different industries, allowing him to explain the trends in a way that people understand. His technology keynotes don’t get into technical specifications. Instead, they highlight trends and strategies for executive and managerial audiences.
Blockchain Protocol and Cryptocurrencies
Bitcoin was the first application of blockchain protocol. Since 2009 when it was officially launched, the bitcoin blockchain has never been hacked. This distributed public ledger technology is now finding its way into hundreds of different applications. Its popularity is part of a larger trend from centralized to decentralized structures. Ironically, the industries that are most threatened by blockchain technology (banks, insurance companies and other financial services) are the ones investing in it most aggressively. Patrick explains the risks as well as the opportunities that today’s executives need to know.
Embracing Disruptive Innovation
Disruptive innovation destroys existing business models. That’s why it’s become so important for executives around the world. Technology is evolving along an exponential curve. Entire industries are collapsing as new (mostly digital) business models provide better outcomes for fewer dollars. Disruptive innovation generally comes from the edges of industries, not the center. It comes from ‘adjacent markets’, often catching executives by surprise. Patrick dissects the topic and leaves attendees with a series of questions they can use to spot possible threats and also opportunities within their business models.
Digital Marketing and Social Media
Marketing has been forever changed by the Internet and social media, but online channels are converging with offline channels. The secret to successful marketing is to convey compelling stories on both online and offline channels simultaneously. This is done with (1) event-based ‘launch’ campaigns or (2) ongoing ‘drip’ campaigns. Patrick has dozens of fascinating and entertaining success stories for each strategy. His programs leave attendees inspired to revolutionize their businesses with cutting-edge marketing techniques.
Predict the Future … Today!
Patrick also facilitates interactive strategy sessions for senior executive teams. Not only will we identify the seeds of disruption in your industry, but you will also be introduced to a series of predictive models and proprietary frameworks that Patrick uses to filter technology developments and anticipate where the trends are leading. The agenda consists of a 60-minute presentation followed by a coffee break and then an interactive workshop-type session where we apply the models and frameworks to your specific business environment. This powerful program can reshape your entire business strategy in a single three-hour session.
All Patrick Schwerdtfeger Books
Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New EconomyPurchase Book
Anarchy, Inc.: Profiting in a Decentralized World with Artificial Intelligence and BlockchainPurchase Book
Make Yourself Useful, Marketing in the 21st CenturyPurchase Book
Webify Your Business, Internet Marketing Secrets for the Self-EmployedPurchase Book
Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your CompetitionPurchase Book
Thank you again for a great event! I’m still receiving calls from folks that attended wondering when we’ll have you in town again. The tips and tricks that they took away were “priceless” and many can’t wait to implement them. I too took much away from the event. The products we sell are fully capable of providing the features needed to put your ideas to work right away for the customer. Many of my reps are already using your ideas to help sell our products. I’d almost say that we gained more from the event than our customers. But after some of the calls I have received, I’d say it’s a tossup.
- Comcast Business Class | SMB Manager
We have truly had rave reviews about him, and I believe he is absolutely the best speaker we have had during the series. He provided exactly the kind of information our small business members needed – easy-to-understand, easy-to-do social media tips with excellent case studies to really bring the ideas alive.
- | Charleston Regional Chamber of Commerce
Patrick Schwerdtfeger is the most mesmerizing speaker I’ve ever encountered. His uncanny talent to explain complex business concepts utilizing digital social media in such a simple, easy to understand format is impressive. Patrick is genuine and fun!
- | MetLife Financial Services
Patrick’s presentation regarding leveraging social media with our broker advisory council was outstanding. He is very professional, provided useful and valuable points and examples that can be quickly applied to today’s business environment. Working with social media can be overwhelming for some and Patrick had a way of demonstrating how easy it can be and what possible results can be had when his techniques are applied. Our senior executives were very engaged and have asked Patrick to speak to our corporate marketing team.
- United Healthcare | National VP of Broker Strategy