Joseph Pine

Acclaimed Management Advisor, Bestselling Author & Co-Founder, Strategic Horizons LLP

In-Person Fee Range
$10,001 to $20,000
(Inquire for virtual fee)

Travels From
Minnesota, United States

Acclaimed Management Advisor, Bestselling Author, and
Co-Founder, Strategic Horizons, LLP

B. JOSEPH PINE II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

The Experience Economy

In 1999 Mr. Pine and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. Published in fifteen languages and named one of the 100 best business books of all time by 800ceoread, in 2011 The Experience Economy came out for the first time in paperback as an Updated Edition with new ideas, new frameworks, and many, many new exemplars. 

The Digital Frontier

In 2011 Mr. Pine also co-wrote with Mr. Kim C. Korn, Infinite Possibility: Creating Customer Value on the Digital Frontier, which describes how to use digital technology to stage experiences that fuse the real and the virtual. At its core is a new framework called the Multiverse that builds on the fundamental nature of the created universe – time, space, and matter – by showing how digital technology flips each of these dimensions on their head to create new worlds, first in our imagination and then in our experience.

What Consumers Really Want

In 2007 Mr. Pine wrote Authenticity: What Consumers Really Want with Mr. Gilmore, which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. named it one of the top ten business books of 2007 while a cover story in TIME magazine cited it as one of “10 ideas that are changing the world”.

Mass Customization

His first book was the award-winning Mass Customization: The New Frontier in Business Competition, which details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times chose it as one the seven best business books of 1993.

Management Advisor

Mr. Pine consults with a numerous companies around the world, helping them embrace the ideas and frameworks he writes about, develop concepts for creating more economic value, and see those concepts become reality.

Keynote Speaker

In his speaking and teaching activities, Mr. Pine has addressed both the World Economic Forum and TED and has been a Visiting Scholar with the MIT Design Lab and a Visiting Professor at the University of Amsterdam. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, and UCLA’s Anderson Graduate School of Management.


Today, Mr. Pine is a Lecturer in Columbia University’s Technology Management program in the School of Professional Studies. He serves on the editorial boards of Strategy & Leadership and Strategic Direction, and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.


Prior to cofounding Strategic Horizons Mr. Pine held a number of technical and managerial positions with IBM. He is a prolific writer, including articles for the Harvard Business Review, The Wall Street Journal, Chief Executive, Worldlink, CIO, Strategy & Leadership, and the IBM Systems Journal, among many others. He is frequently quoted in such places as Forbes, The New York Times, Wired, USA TODAY, Investor’s Business Daily, ABC News, Good Morning America, Fortune, Bloomberg BusinessWeek, and Industry Week.

Infinite Possibility: Creating Customer Value Through Digital Technology

The explosion of digital technology in the lives of consumers requires a new way of thinking about how to use that technology to create economic value. To remain relevant, companies must incorporate technology to create innovative new offerings and super-charge their marketing efforts. In this session, Joe Pine offers businesses a new way of thinking to help them explore the infinite possibility for creating customer value on the digital frontier.

Welcome to the Experience Economy

Apple, Build-a-Bear, Cirque du Soleil, ING Direct Café, the Geek Squad. Do these companies conjure up images of mere goods and services, or do they invoke something more—something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure customer affections and ensure economic vitality. In this thought-provoking speech, Joe Pine takes this enduring idea and applies it to the demands of today's increasingly time-starved world. With both new models, refreshed examples, and an insightfully different perspective for our digital age, this presentation offers a practical approach for helping companies engage customers in personal and memorable ways.

Get Real: The Authenticity Imperative

In a world filled with mediated and staged experiences, consumers are now making decisions based on how real they perceive various offerings to be. As a result, enterprises must become adept at rendering authenticity. Finding ways to tap into this emerging sensibility will become essential for success in years and decades to come. These new ideas will truly help businesses discover who and what they are—and what they are not—and discover how to best portray that to customers.

The Experience IS the Marketing

In this presentation, Joe Pine shares an unblushing look at the failure of traditional marketing and what will replace it. He shares real-world examples, unveils the Location Hierarchy Model, and makes the case for the emergence of a new executive: the Chief eXperience Officer (CXO).

Understanding Customer Sacrifice

In this presentation, Joe Pine explains that customer sacrifice is the gap between what customers settle for and what they really want. He details his model for rethinking the traditional metric of customer satisfaction and helps the audience discover hidden opportunities for innovation and differentiation.

Mass Customization

The most innovative companies are rapidly embracing a new paradigm of management—mass customization—which allows them the freedom to create greater individuality in their products and services at desirable prices. In this presentation based on Joe Pine’s pioneering 1993 book, Mass Customization: The New Frontier in Business Competition, Pine shares his secrets into providing mass customization.

All Joseph Pine Books

The Laws of Managing
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Experience Economy: Work Is Theater and Every Business a Stage
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Mass Customization: The New Frontier in Business Competition
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Recent Books

The Laws of Managing
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Experience Economy: Work Is Theater and Every Business a Stage
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