Technology Expert and Marketing Guru
David Weinberger, PhD, is one of the world’s most respected thought leaders at the intersection of technology, business, and society. He is also one of the most entertaining and acclaimed presenters around.
Dubbed a “marketing guru” by The Wall Street Journal, Weinberger co-authored the influential bestseller The Cluetrain Manifesto. Called “a primer on Internet marketing” by The Guardian and “the most important book since [Tom Peters’] In Search of Excellence” by InformationWeek, it was one of the first books to tell businesses what the web was really about. He is also the author of the critically acclaimed book Small Pieces Loosely Joined, a highly original and accessible reflection on the impact of the Internet on human behavior, and Everything Is Miscellaneous: The Power of the New Digital Disorder, which uses the shift to digital music as the model for the future in virtually every industry. His latest book, Too Big to Know: Rethinking Knowledge Now That the Facts Aren’t the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room, is a roadmap on taking advantage of networked knowledge now that it has replaced books and experts of old.
One of the connected economy’s most thought-provoking mavericks, Weinberger currently works as a strategic marketing consultant, working for, founding, and consulting with corporations of all sizes – from Fortune 500s to early-stage startups. He has been published in a variety of journals and newspapers, including Wired, Harvard Business Review, Salon, The New York Times, Smithsonian Magazine, and The Guardian.
Weinberger holds a PhD in philosophy from the University of Toronto and taught philosophy for five years at New Jersey’s Stockton State College. Since 2004, he has been a fellow at Harvard University’s prestigious Berkman Center, gag writer for Woody Allen, NPR commentator for “All Things Considered” and “Here and Now,” technology columnist for KMWorld and Darwin Magazine, blogging pioneer, and dot-com entrepreneur.
An active blogger and former senior Internet advisor to the Howard Dean presidential campaign, David Weinberger speaks around the world about the web’s impact on business and culture. A dynamic and witty speaker, he has received widespread acclaim – and we can prove it! – for captivating presentations to such companies as IBM, Yahoo, Microsoft, Google and Disney.
How organizations can be smart now that there's too much to know
The world has always been bigger than our skulls. But with the rise of the Internet, we at last have a medium capable of embracing this over-large world. To do so, we are adopting new fundamental strategies of knowing, transforming the role and importance of experts, how we make decisions, and how we lead.
Organizing information in a messy, customer-driven world
We've long assume that the owners of the info get to organize it. But in a digital world, if you don't let users organize it their way, they'll look elsewhere. The good news is that bottom-up organization, if done right, discovers hidden value in what your company offers. It just requires screwing your head on differently...
The power of disagreement
Stay on the Net long enough and you will learn one clear lesson: We will never ever agree about anything. But that disagreement is the power of the Net...both the Internet and the local webs that hold your organization together. But for disagreement to move us forward, it has to be of the right sort among the right people.
Online markets are weirder than you think
The Cluetrain Manifesto in 1999 was right when it said "Markets are conversations." But that doesn't mean that the right way to market in the weird, weird online world is by engaging in conversations. Understanding online markets requires undoing about a century's worth of basic assumptions about marketing.
Leadership in the Age of the Web: How the Networking of Everything is Changing how Leaders Should Lead
The War Against the Customers – What Marketing Must Learn from the New Connectedness
All David Weinberger Books
Too Big to Know: Rethinking Knowledge Now That the Facts Aren’t the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the RoomPurchase Book
The Cluetrain ManifestoPurchase Book
Everything Is Miscellaneous: The Power of the New Digital DisorderPurchase Book
"David Weinberger's business concepts and presentation were the perfect way to jump-start our conference"
- | Disney Institute
"an absolute hit as the keynote speaker"
- | Interactive Summit
"He sneaks up on his audience with his unassuming style only to completely captivate them with his controversial, intelligent and witty perspective."
- | Nasdaq Global Marketing Roundtable
"Wow - what an extraordinary performance from a shy, retiring, introverted philosopher! ... It was high-energy, thought-provoking and very funny."
- | IBM WebSphere