Jim Lawless

Team Motivation Expert, World-Class Inspirational Speaker, and Author of Taming Tigers

Jim Lawless Fee Range
$10,001 to $20,000
(Inquire for virtual fee)

Travels From
United Kingdom

Jim Lawless Speaker Biography

Team Motivation Expert, World-Class Inspirational Speaker,
and Author of Taming Tigers

 Jim Lawless is one of the world’s leading inspirational speakers. Over half a million people on five continents have been entertained and inspired by Jim’s presentations and many more by his bestselling book Taming Tigers.

Cultural Change

As CEO of The Velocity Corporation, Jim has advised companies globally on creating organisational Cultural Change and elite teams. With his team, has implemented successful change programmes in companies including Apple, Barclaycard, Atos, Axa, BT, Aramark, Skrill Group and Badminton England.


He insists on testing principles of change on himself before advising others. In August 2010, he used Taming Tigers to become Britain’s Deepest Freediver, the first Briton to dive below the magic 100m barrier on a single breath of air.


In 2003, in response to an audience challenge, he proved Taming Tigers by becoming a televised jockey in 12 months. At the outset he was 3 stone (20kg) too heavy and could not ride a horse. He won the bet.

These adventures – and the lessons he learned – bring him and his methodology immediate and high credibility with audiences on all continents.


Jim holds a Bachelor of Laws degree and qualified as a solicitor in 1994. He was elected a fellow of the Royal Society for the Arts in 2008 in recognition of his business writing and is the author of the book Taming Tigers: Do things you never thought you could.


Jim practiced commercial law in the City of London and in a major IT company before founding The Velocity Corporation (then called “Optimise”) in 1999.

Jim Lawless Speaking Topics

Taming Tigers - The Ten Rules for Taming Tigers

Taming the Leadership Tiger

Taming the Sales Tiger

Taming the Change Tiger

Taming the Communication Tiger

Jim Lawless Books

Taming Tigers: Do Things You Never Thought You Could
Purchase Book

Jim Lawless Videos

Jim Lawless Speaker Testimonials

“Jim is not only able to motivate a big audience, he made me personally reflect quite a lot and his taming tiger concept resonates since then through a lot of my thinking”

- LifeCycle Leader | Actemra/RoActemra - Genentech Inc.

"We at Apple pride ourselves in thinking differently, that is why we work in partnership with Jim. Our big conference pitches and our key sales presentations have both been inspired by the Lawless touch."

- Human Resources Director | Apple Europe

"Just wanted to extend my thanks once again for the excellent talk you gave on Friday morning. It managed to lift people after a particularly big night, make them laugh and also gave them a lot to think about in terms of shaping their own careers. I hope to be able to work with you again in the future."

- Partner | Deloitte

"Jim spoke at our annual partner event. I was truly impressed with Jim‘s impact and style. His speech was motivational and inspirational in many ways. Our partners and employees commended us for having Jim share his thoughts and experience at our event".

- Microsoft Middle East & Africa Vice President | Microsoft International

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Recent Books

Taming Tigers: Do Things You Never Thought You Could
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