Primetime TV & Radio Host, Keynote Speaker, Best-Selling
Author and Global Business Celebrity
Jeffrey Hayzlett served as the Chief Marketing Officer of Kodak, one of the world’s most iconic brands, where he helped to lead one of the biggest turnarounds in business history.
He currently hosts C-Suite with Jeffrey Hayzlett on Bloomberg Television, taking audiences inside the corporate headquarters and strategy of companies such as Dunkin’ Donuts, Autodesk, Cadillac and CrossFit. He just launched C-Suite TV, a digital broadcast channel with business programming that includes his new show, Mind Your Own Business. He’s a contributing columnist for Entrepreneur.com and has shared his insights and commentary on both news and entertainment platforms (as when he served as a judge for three seasons on Celebrity Apprentice with Donald Trump).
Jeffrey joined Kodak in April 2006 as Chief Marketing Officer and Vice President of the Graphic Communications Group (GCG). He became Chief Business Development Officer in 2007 and CMO in 2008.Hayzlett has years of international marketing, sales and customer relations management experience.
Named by Forbes Magazine, as the “Celebrity CMO,” for his numerous television and public appearances, Jeff Hayzlett was responsible for Kodak’s worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies and processes, as well as brand development, corporate communications, and public relations. With a strong following in business and social media communities, he’s recognized as one of the “Top 10 C-suite Twitter Users” and a key influencer in the social media landscape.
Jeff Hayzlett is the author of The Mirror Test, which received acclaim on numerous bestseller lists including Inc.and USA Today. His second book, Running the Gauntlet, helps organizations tackle their biggest obstacles to making changes necessary for business success: fear, apathy and accountability. His third book, Think Big, Act Bigger, releases September 2015.
Jeffrey has been cited in numerous publications worldwide, and is a frequent television guest and commentator, appearing on MSNBC’s Your Business, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump, among others.
Jeff frequently appears at events worldwide, addressing business growth, communications and marketing, and has presented to numerous organizations including Microsoft, Forbes, and the American Marketing Association. His signature humor and big, bold approach engage and inspire audiences to start thinking differently about their business. With decades of experience in business growth, communications and marketing, Hayzlett shares his many successes — and failures — to give your company a new perspective on creativity, innovation, marketing, management and customer service. An online, social media and mobile marketing expert, Jeff explores up-to-the-moment trends to help business survive and thrive in the increasingly competitive digital landscape.
Jeffrey Hayzlett is a turnaround architect of the highest order, a maverick marketer and C-Suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.
Think Big, Act Bigger
Based on the book by Jeffrey Hayzlett comes Think Big, Act Bigger: The Rewards of Being Relentless. The book and the program is a take-no-prisoners, no BS, attitude adjustment for those who call themselves entrepreneurs. Following the success of his primetime show C-Suite With Jeffrey Hayzlett, companies and audiences always want to know the secret behind the success of entrepreneurs and executives who can move mountains.
The Mirror Test
When was the last time you did a mirror test to make sure your company was still alive and breathing? Jeffrey Hayzlett projects his big, boisterous personality when he gets down to business and in your face to ask the questions that most business managers are afraid to ask. And as Jeffrey points out, if you aren’t willing to look at what’s working and what isn’t – and then take the necessary steps to fix them — well, you and your colleagues and employees are in for a tough ride. Hayzlett will show you all the marketing, management, selling, and customer service techniques you need not only to survive, but to soar ahead of your competition in todays changing climate.
How To Sell The C-Suite
Learn how to break through to the c-suite, one of the toughest selling grounds in the field, also known as the killing field. Learn the key personality types of decision makers. Craft your 118 Pitch, or elevator pitch, using Jeffrey’s tips and tricks to learn the key buying reasons for those in the C-Suite. Learn the changing landscape you need to adapt, change or die. And what are the biggest challenges facing corporate officers today and what you need to do to help be the solution. Learn from a C-Suite fortune 100 executive… Key buying reasons = purchasing decisions C-Suite = decision makers, not influencers
The Elevator Pitch 2.0. Get the Lean-In Factor and close the deal in 118 seconds. No matter what you’re selling, be it your product, your service, your message, anything, to catch and maintain the attention of your customer, you need to have a well-polished elevator pitch, or what I call, your 118 Pitch. Grab the attention in the first 8 seconds, and then bring it home in 110 seconds; that’s your elevator pitch. Do it well, and you’ll have customers eating from your hand. Jeffrey Hayzlett shares his insights as a former Fortune 100 CMO and the behaviors of decision-makers when it comes to purchasing decisions. You’ll learn that it doesn’t matter if you’re selling to the C-Suite or to small business owners, your 118 Pitch will make or break your business deals.
From Yellow To Red...The Kodak Story
Kodak was once the most iconic company in the world, creating the only product you would run into a burning building to save: their “Kodak Moments”. Jeffrey Hayzlett tells the story of how this big yellow box icon moved from having the greatest profit margins of any product on the market to sliding into the red of bankruptcy. Learn how to summon the vision and courage to drive change and sustain your company’s newfound momentum to harness strategic, lasting success.
Social Media - The 4 E's
Learn the social media rules that will build your community, from engaging, exciting, educating and evangelizing.