Digital Media and Advertising Expert, and
Mobile Marketing Association CEO
Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. Over the past four years, Greg has transformed the association, attracting marketing and business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA’s core resources, Greg has more than doubled the organization’s revenue, oversees the 800 member companies globally with operations in 12 countries, and works alongside top “mobile-first” brands on the MMA Global Board. The board of the MMA includes CMO’s or marketing leaders from P&G, Unilever, Coke, Dunkin Brands, Allstate, Chobani, Colgate, Walmart and many others.
Mobile Marketing Association
The MMA’s position on mobile marketing, “nothing gets marketers closer to consumers than mobile,” is a testament as to why Greg, a proven business builder, is dedicated to developing mobile as the most powerful channel available to marketers.
While Greg is an expert on mobile marketing, his background expands to include both the traditional and digital arena. He was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing. During his tenure, Greg grew the IAB’s revenue significantly, providing vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB.
With nearly three decades spent in marketing, two of which focused purely on digital and emerging technology, Greg has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network that IPO’d in 1999 along with advising the CEO’s of two dozen other venture-backed businesses, a group of which have now sold for over $2 billion.
In addition to being a sought after speaker and a member of the National Speakers Association, Greg is an author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read.”
Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing.
Greg has a BA in economics from the University of Washington and completed Wharton’s intense Advanced Management Program. He resides in Bridgehampton, NY, with his wife, Pamela, and his twin daughters and son.
In a rapidly evolving market place - Internet, ITV, Wireless and more - Mr. Stuart proves marketing is lagging behind and that it is in no way prepared for the future. It is his strong conviction that advertising has been abandoned by advertisers. It has been abused, losing its power and its value for the company and for even slowing down marketers in their careers. ‘What Sticks’ represents a whole new wave in advertising with Mr. Stuart at its crest. Drawing from his past experiences to his recent successes in Internet advertising (he led the growth of the US market from $6 Billion to $16 billion in 5 years), Mr. Stuart inspires and motivates marketers, offering some simple practical guidelines that will result in major changes in their campaigns without spending a dime more on their advertising. Using examples of campaigns from a number of the 30 top companies analyzed in the research study, Mr. Stuart reveals how you can ‘fix’ your advertising to guarantee that it sticks.