Carlos Conejo

Multicultural Marketing and Diversity Expert, Process Improvement and Lean Enterprise Specialist

Carlos Conejo Fee Range
$10,001 to $20,000
(Inquire for virtual fee)

Travels From
Unknown, United States

Carlos Conejo Speaker Biography

Multicultural Marketing and Diversity Expert, Process Improvement and Lean Enterprise Specialist

Since 1997, Carlos Conejo has headed a consulting firm that specializes in assisting companies and organizations targeting the three largest emerging U.S. consumer market segments: the African-American, Hispanic and Asian populations that currently account for $1.5 Trillion in purchasing power! Carlos Conejo has a proven track record in several areas including Sales and Marketing, Customer Service, Process Improvement/Lean Enterprise, and Computer-based Learning. In addition, organizations often engage Mr. Conejo to conduct on-site workforce development, supervisory and management seminars in either English or Spanish.

Lean Enterprise and Six Sigma

In addition, Carlos Conejo’s first-hand knowledge of workforce and organizational development in the areas involving Lean Enterprise and Six Sigma are transformational. These techniques assist organizations in increasing quality while driving out defects and variation, reducing costs and substantially increasing margins. Carlos Conejo is a Certified “Six Sigma Black Belt,” receiving his certification in 2007 from Villanova University.

Top Hispanic Speaker

Carlos Conejo has been named one of the “Top U.S. Hispanic Speakers” by the Independent firm of MarketData. He served on the Hilton Hotels Corporation Multicultural Advisory Board and the Meeting Professionals International (MPI) Multicultural initiative.


Carlos has been lecturing and consulting internationally on management, supervision, organizational development, and multicultural issues in Canada, Puerto Rico and The United Kingdom, presenting to thousands of people from various organizations and companies.


His clients include, Johnson & Johnson, Oakley Sunglasses-Luxotica, Pentair Pool Products, Jacuzzi Brand Products, Curtis-Wright Aerospace, The US Marines Corps, U.S. Army, U.S. Postal Service, Amgen, St. Jude’s, Medtronic Mini-Med, Marie Callender’s Pie Shops, Cheesecake Factory and more.

Media and Books

Carlos has been featured on KNBC-TV, and numerous other national television and radio shows and is the author of several books, including: Recruiting & Retaining Multicultural Employees, Motivating Hispanic Employees, Selling to Multicultural Businesses and The Crabs of Santo Domingo: The Power of Working Together.

Carlos Conejo Speaking Topics

Lean Enterprise/Six Sigma

Different levels from Basic Lean to Advanced Certification on identifying the classic 14 wastes in any process and how to eliminate this waste to create sustained flow and continuous improvement in any organization. Six Sigma is the statistical process control technique that uses various tools to eliminate variation in any process. Typical tools used are: Quality Function Deployment, SIPOC, Design of Experiment (DOE), Ishikawa, F Distribution-Test, Z Distribution-Test, Cpk, Ppk, Scatter Diagrams, Histograms and the DMAIC Process. Six Sigma is a great tool for organizations that have gone through several iterations of lean, have eliminated most of their waste and are ready to take it to the world-class level. Executive Management support is critical to Six Sigma!

Recruiting & Retaining Multicultural Employees

50% of America’s workforce is of another ethnicity or culture! In some areas it’s even larger! How effectively is your organization or company doing in expanding its community-recruiting efforts and in growing internal multicultural talent to keep up with what the United States will look like in 2040? Leading in a Multicultural World Irish, German, Black or Hispanic…It doesn’t matter what background you might come from, what matters is how you understand and deal with today’s global-workforce! If you don’t understand the culture and fine-nuances like intimacy-zones, eye-contact, tone-of-voice-sense-of-time, etc., then you will not be an effective leader in today’s environment. This sessions provides participant’s with the tools to effectively deal with and succeed!

Leading in a Lean Environment

Leading in a Lean environment IS different than leading in a “non-lean” or “wanna-be” lean environment. Lean is about transformation and encompassing lean as a way of life. Leading in a lean environment means that as a leader you need to get out to the Gemba…everyday…work side-by-side with your employees teach and mentor. Leading in a lean environment is not for the “faint-of-heart”, “flavor-of-the-day leader. You WILL FAIL! WARNING: Attend this session only if you are serious about true organizational transformation!

Workforce development in the manufacturing, restaurant, foodservice and hospitality industries

In these presentaions, Carlos focuses on eliminating barriers that can affect performance while building cultural bridges toward future excellence and profitability!

Selling & Marketing to Multicultural Customers

Teaches the fine-nuances to cultural, demographic and community-based sales and marketing techniques.

Accelerating Organizational Change

Looks at behaviors of 10 Fortune 500 companies and what these highly-accelerating companies do differently than others that do not.

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