Bain Fellow and Founder of Bain & Company’s
Loyalty Practice
Fred Reichheld is a Bain Fellow and founder of Bain & Company’s Loyalty Practice, which helps companies achieve results through customer and employee loyalty. He is the creator of Net Promoter System℠.
Books
His work in the area of customer and employee retention has quantified the link between loyalty and profits. Mr. Reichheld’s books, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (HBSP 1996); Loyalty Rules! How Today’s Leaders Build Lasting Relationships (HBSP 2001), and The Ultimate Question: Driving Good Profits and True Growth (HBSP, 2006) have each become best sellers.
Net Promoter System
In his latest book, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer Driven World (HBR Press-Sept. 2011), Mr. Reichheld reveals how NPS practitioners including Apple Retail, Philips, Schwab, Allianz, American Express and Intuit have utilized the Net Promoter System (NPS) to generate extraordinary results. He explains how NPS helps companies become truly customer-centric, unleashing profitable growth through systematically converting more customers into promoters and fewer into detractors.
Media
Mr. Reichheld is a frequent speaker at major business forums and his work on loyalty has been widely covered in The Wall Street Journal, New York Times, Financial Times, Fortune, Business Week and The Economist. He is the author of eight Harvard Business Review articles on the subject of loyalty.
Accolades
Consulting Magazine chose Mr. Reichheld as one of the “25 Most Influential Consultants” in its 2003 annual survey. According to The New York Times, “He put loyalty economics on the map.” The Economist refers to him as the “high priest” of loyalty.
Education
Mr. Reichheld earned an M.B.A., with honors, from Harvard Business School and a bachelor’s degree, also with honors, from Harvard University.
The Economics of Customer and Employee Loyalty
The Increasingly Vital Role of Loyalty in the New Economy
Leadership Strategies for Building Loyalty
Measuring Loyalty: Moving Beyond Customer Satisfaction
E-Loyalty: Enduring Relationships on the Web
The Link Between Corporate Ethics and Profits
All Frederick Reichheld Books
The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World
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Loyalty Rules!: How Today’s Leaders Build Lasting Relationships
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