David Bach

Best-Selling Author and Personal Finance Expert

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Best-Selling Author and Personal Finance Expert

David Bach is co-founder and director of investor education for AE Wealth Management, bringing his wealth of experience as a financial educator, author and speaker. For over 20 years, David has shared his message – Take action and finish rich – with millions of people around the world.


One of America’s most trusted financial educators, he has written nine consecutive New York Times best-sellers with more than seven million books in print. Bach has changed the lives of millions with his FinishRich series of books, which are available in more than fifteen languages and have sold 5 million copies across the world.


Much sought after for media appearances, Bach has been on the Oprah Winfrey Show six times and has also regularly appeared on Larry King Live (CNN), Live with Regis and Kelly (ABC), The View, Today and Weekend Today (NBC), Early Show (CBS), Fox News and CNBC.


He and his work have received attention from many prestigious print outlets, among them The New York Times, BusinessWeek, USA Today, People, Reader’s Digest, Time, Financial Times, the Washington Post, The Wall Street Journal, Los Angeles Times, San Francisco Chronicle, Working Woman, Glamour, and Family Circle. Redbook Magazine regularly features his contributions and column, and “The Automatic Millionaire with David Bach” appears biweekly on Yahoo!

Financial Strategy

David Bach’s easy to implement financial strategies are at the heart of his Finish Rich Seminar series, which is taught by financial advisers across North America. Smart Women Finish Rich, Smart Couples Finish Rich and Find the Money seminars have been attended by over half a million people. Bach’s programs are supervised by FinishRich Media, the company of which he is founder and chairman; previously he was a senior vice president at Morgan Stanley and a partner at The Bach Group where he was entrusted with over half a billion dollars of individual investors’ funds.


David Bach gives his time to a number of non-profit organizations; he serves on the board of Habitat for Humanity New York, is co-founder of Makers of Memories, a charity organization which helps women and children who have suffered domestic violence, and also the Waterkeeper Alliance, which he has helped with a percentage of the proceeds from Go Green, Live Rich.

Go Green, Live Rich

Many people today are alarmed about global warming and the future of our planet, but fear that living a more environmentally-friendly lifestyle is complicated and expensive - a luxury they can't afford. What most people don't know is that the exact opposite is true: Not only can you save money by "going green" and taking just a few simple steps to help protect the planet, but you can also prosper by taking advantage of the new "green" wave in investing that represents the single greatest opportunity of the 21st century.

The Automatic Millionaire

The breakthrough financial plan America has been waiting for from the financial coach who has already helped millions of people live and finish rich. Packing powerful strategies into one beautifully simple book, best selling author David Bach has written the "Who Moved My Cheese?" For money - a little gem of a book that shows how you can "automate" your way to financial security, whether you have a head start on retirement or just live paycheck to paycheck. David has transformed his best-selling finish-rich wisdom into a simple and compelling program that makes you rich automatically - without a budget, discipline or painful sacrifice. By capitalizing on the abundance of automated financial transactions available now, The Automatic Millionaire lets you put the plan in place yourself, today, with or without a financial advisor. With the jargon-free coaching that has made him so popular, Bach provides the most important information you need to know about money, from how much to invest to which phone numbers to dial to activate the program. It's the "fix it and forget it" of finance! For millions of Americans discouraged by the economy, and the 97 million Americans who haven't yet saved a dollar for their future, The Automatic Millionaire will be a life-changing book. Just do it once, Bach says. The rest is automatic!

Smart Women Finish Rich™

A nationally recognized crusader for women's financial empowerment, David Bach has presented his Smart Women Finish Rich™ seminar to audiences ranging in size from 50 to over 5,000. His message is always the same: Women deserve to live and finish rich! The key is taking action immediately with the right steps. This seminar is based on his first book, Smart Women Finish Rich, which appeared on the New York Times, Business Week and Wall Street Journal bestseller lists.

Smart Couples Finish Rich™

Smart Couples Finish Rich™ is based on David Bach's second book by the same name. This fun and uplifting seminar has one central theme: Couples who want to stay together need to plan together—financially. And when it comes to succeeding financially, couples that create a financial plan based on their values live happier and wealthier lives. The key is to know what steps to take to achieve real wealth both spiritually and financially

Start Late Finish Rich

David's newest book is also offered as a compelling seminar. David encourages his audience that no matter your personal or business financial situation, he can help you find the money you didn't know you had.

All David Bach Books

The Latte Factor: Why You Don’t Have to Be Rich to Live Rich
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Debt Free for Life: The Finish Rich Plan for Financial Freedom
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Go Green, Live Rich: 50 Simple Ways to Save the Earth and Get Rich Trying
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The Automatic Millionaire: A Powerful One-Step Plan to Live and Finish Rich
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Smart Women Finish Rich: 9 Steps to Achieving Financial Security and Funding Your Dreams
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Start Late, Finish Rich: A No-Fail Plan for Achieving Financial Freedom at Any Age
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Smart Couples Finish Rich: 9 Steps to Creating a Rich Future for You and Your Partner
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He specializes in common-sense advice and a clear-cut path for engaging your partner in fruitful discussions about your shared financial-future . . . His advice serves to free you and your beloved from the stress of never being quite sure of exactly where you stand financially. You'll probably be surprised by how big a difference Bach's strategy can make in your relationship.

- | Better Investing

When you do it David Bach's way, failure is not an option.

- Jean Chatzky, Financial Editor | NBC's Today Show

Check David Bach Availability

Recent Books

The Latte Factor: Why You Don’t Have to Be Rich to Live Rich
Purchase Book
Debt Free for Life: The Finish Rich Plan for Financial Freedom
Purchase Book

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