Generational Expert, Management Trainer & Consultant
Bruce Tulgan is internationally recognized as a leading expert on the best practices of effective management and on the generational mix in the workplace. Bruce is a best-selling author, an adviser to business leaders all over the world, and a sought-after keynote speaker and management trainer.
Since 1995, Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations including American Express, Aetna, AT&T, Ernst & Young, Deloitte & Touche, GE, IBM, Loews Hotels, ESPN, Mercedes Benz, JP Morgan Chase, Proctor & Gamble, State Farm Insurance, Target, Wal-Mart, the US Armed Forces, and the YMCA.
Management Today has called Bruce a “management guru” for his expertise and delivery. Drawing on decades of experience and research, Bruce makes his lessons come to life with high-impact examples from the front lines of management. He approaches his keynotes and workshops with three goals: to provide new perspective, to teach actionable tools and techniques that participants can put into practice the next day, and to keep audiences engaged and entertained. His conversational tone and direct style with no slideshow consistently receive rave reviews from clients and conference participants.
Bruce presents to managers, supervisors, and people-leaders at all levels, whether in small groups or packed conference halls. He also often presents to non-managerial employees on the best practices of high-substance communication, both up the chain of command and laterally across functions.
Bruce has written numerous best-selling books including It’s Okay to Be the Boss (2007, revised & updated 2014), Not Everyone Gets a Trophy: How to Manage the Millennials (2009, revised updated 2016), The 27 Challenges Managers Face (2014), and Bridging the Soft Skills Gap: How to Teach the Missing Basics to Today’s Young Talent (2015). Bruce lectures at the Yale Graduate School of Management and other academic institutions, and his writing has appeared in dozens of magazines and newspapers including the Harvard Business Review, BusinessWeek, HR Magazine, the New York Times, the Los Angeles Times, and USA Today.
Winning the Talent Wars: Build a Wining Culture of Attraction, High-Performance, and Retention
The number one issue troubling business leaders today is the increasing difficulty of recruiting, motivating, and retaining the best talent. There are talent shortages at every level, in every industry, and it’s tough to keep people when constant change and uncertainty are the new normal. Employers have two options: Enter a bidding war for the best employees, or build the kind of culture that will make the top talent want to come work in their organization and stay longer. In a presentation that can be customized for every industry, Bruce lays out the challenges, causes, and costs of today’s talent wars then reveal the elements of a winning culture and how to get there.
The Great Generational Shift: The Workforce is Changing, Are You Ready?
Baby Boomers are leaving, younger Millennials and Gen Z are flooding in, and older Millennials and Gen X are stuck in the middle. It is not only a generational shift in the demographics, but this is also an epic turning point in the norms and values around work. With a workforce more generationally diverse than at any other time in history, employers and managers are facing new challenges and struggling to balance their business needs with an increasingly high-maintenance workforce. Bruce helps audiences understand the generations in the workplace today – each at different life stages, with conflicting perspectives, expectations, and needs—so that you can turn age diversity into a strategic advantage.
Not Everyone Gets a Trophy: How To Bring Out the Best in Today’s Young Talent
Many managers say that their new young employees have unrealistic expectations, lack good work habits, don’t want to pay their dues, and are too fragile and demanding. But the reality? Millennials and Gen Z employees are not disloyal, lazy slackers. They’re not looking for leaders to humor them or do the work for them. Today’s young talent want managers who take them seriously, set them up for success, and recognize their best efforts. They want leaders who make expectations clear and provide support and guidance when needed. Bruce busts the myths and gets to the reality of what Millennials and Gen Z truly want and need in the workplace so that you have the tools to help your young talent succeed.
Bridging the Soft Skills Gap: How to Teach the Missing Basics to Today’s Young Talent
The young employees in your organization are coming into the workplace as the most highly-educated generation to date, with impressive technical skills. Yet many struggles with the basics of professionalism. Managers complain that many of their young employees lack good work habits, people skills, and critical thinking. The good news is that soft skills can be taught, coached, and developed – just like technical skills. All it takes is the right understanding and commitment from the managers and leaders in your organization. Bruce teaches managers how to successfully improve the soft skills of their direct reports using his soft skills competency model paired with the fundamentals of highly-engaged management.
It’s Okay to Be the Boss: Learn the Proven Best Practices of Highly-Engaged Management
Too many managers are hands-off with their direct reports. Either they think there’s no time to manage, or they feel their hands are tied by HR, or they believe they’re just not cut out to be a leader. But hands-off managing leads to problems. Managers struggle to hold employees accountable. They avoid interacting with “difficult” employees. They often wait to have important conversations until they are frustrated or angry. And they struggle to retain really great employees. Bruce explains how anyone can practice strong, hands-on leadership to make their team more effective, and build relationships of trust and confidence with direct reports. Watch waste, inefficiency, errors, downtime, and conflict decline rapidly as you put Bruce’s action plans into place.
Building New Leaders: Critical Skills for First Time Managers
One major challenge facing organizations today is the impending leadership gap: as the most experienced managers retire and are replaced by today’s middle-management, there is an increasing demand for new young leaders to step up and fill the ranks. Every new leader must go through the challenging process of assuming authority, establishing communication with direct reports, and managing workflow. This is especially daunting for those who are younger and less experienced. And yet new leaders often don’t receive enough structured guidance, direction, and support in taking on leadership responsibilities. Bruce introduces new leaders to the “take charge by learning” approach to standing up as a leader and gaining the tools they need to be a successful manager.
All Bruce Tulgan Books
Not Everyone Gets A Trophy: How to Manage the MillennialsPurchase Book
Bridging the Soft Skills Gap: How to Teach the Missing Basics to Todays Young TalentPurchase Book
The 27 Challenges Managers Face: Step-by-Step Solutions to (Nearly) All of Your Management ProblemsPurchase Book
Hot ManagementPurchase Book
Managing Generation YPurchase Book
Managing the Generation Mix : From Urgency to OpportunityPurchase Book
It’s Okay to Be the Boss : The Step-by-Step Guide to Becoming the Manager Your Employees NeedPurchase Book
Winning the Talent WarsPurchase Book
A practical, smart, easy to use guide to managing from one of the clearest thinkers in the field. Bruce has done it again, creating a must read compendium for handling the most common to the most vexing management challenges. It’s all here and everyone can learn from this book.
- State Street Corporation | EVP, Business Head, US Investment Services and Institutional Investor Services
Guaranteed to provoke and challenge the thinking managers and employees in companies of all sizes and industries.
- Dow Chemical | CEO
I’ve been a fan of Bruce and his work for over 15 years. The 27 Challenges Managers Face is a very well written and insightful guide. Whether a new or a seasoned manager, Bruce’s book offers step by step guidance and practical advice. Bruce really nails it, and my only wish is that this book had been written years ago when I first became a manager.
- MassMutual Financial Group | VP, Chief Diversity Officer
As someone whose early management career was shaped by Bruce’s other books and programs, I’m not surprised to see this book applies to everyone, no matter what your position or stage in your leadership journey. This book takes his prescriptive approach to a new level of relevance with specific tips to address the most common management challenges – right on!
- Cinnabon | President