Laura Ries gives Positioning advice to “clients” calling the Positioning Hotline!
What happens when a brand forgets the rules of positioning? Laura Ries picks up the phone. In her latest video, “American Eagle Calls the Positioning Hotline”, branding expert and keynote speaker Laura Ries delivers sharp, strategic advice in response to American Eagle’s much-discussed campaign featuring Sydney Sweeney and their now-infamous tagline about “great jeans.” With humor and clarity, Laura demonstrates what the campaign got wrong—and more importantly, what they should have done instead.
Using her powerful concept of the Strategic Enemy, Laura explains how brands can carve out a meaningful position in the consumer’s mind by identifying what they’re really fighting against. In the case of American Eagle, the campaign missed the mark by failing to differentiate in a crowded marketplace. Through her signature staged hotline call, Laura shows how a stronger, clearer message could have made all the difference.
While the calls may be fictional, the insights are anything but. Laura’s advice is grounded in decades of experience working with global brands to build powerful positions that win in the marketplace. Her ability to break down complex marketing missteps into simple, actionable takeaways is what makes her one of the most sought-after voices in branding today.
The hotline is open—and you don’t want to miss this call. Watch the video now and see how positioning done right can transform your brand strategy. And when you’re ready to bring world-class marketing insight to your next event, book a cutting-edge marketing expert Laura Ries at Speakers.com.
