The Dawn of Brand Excellence: Laura Ries Set to Light Up BRAND CON 2025 in Manila
In the bustling archipelago of the Philippines, where entrepreneurial spirit collides with cultural vibrancy, a seismic shift is underway in the world of branding. As global markets tighten their grip and consumer loyalties flicker like fireflies in the night, the inaugural BRAND CON 2025 emerges as a beacon for those daring enough to redefine their narrative. Set against the glittering backdrop of Newport World Resorts in Pasay City from November 11 to 13, this premier summit isn’t just an event—it’s a manifesto for Filipino brands ready to conquer. And at its helm? None other than the marketing keynote speaker and branding guru Laura Ries, whose insights promise to turn passive attendees into brand revolutionaries. BRAND CON isn’t your run-of-the-mill conference. It’s a three-day odyssey designed to arm participants with the tools to build enduring, competitive brands.
Meet the Maestro: Laura Ries, the Positioning Powerhouse
If branding were a chess game, Laura Ries would be the grandmaster who anticipates moves five turns ahead. As the daughter of positioning pioneer Al Ries, co-author of the seminal Positioning: The Battle for Your Mind, Laura has inherited not just a legacy but a laser-focused ethos that cuts through marketing noise like a katana through silk. Her career reads like a syllabus for a master’s in strategic seduction: from architecting campaigns for Fortune 500 behemoths to penning bestsellers that dissect why some brands soar while others splutter into obscurity.
Ries doesn’t just talk theory; she wields it as a weapon. Her TEDx talks and global keynotes have electrified audiences from Silicon Valley boardrooms to Asian innovation hubs, blending razor-sharp analysis with anecdotes that stick like memorable taglines. Remember the fall of New Coke? Or how Volvo became synonymous with safety? Ries unpacks these with the precision of a surgeon, revealing the immutable laws that govern consumer minds. At Speakers.com, where we proudly represent this trailblazer, we’ve seen firsthand how her sessions spark epiphanies—transforming “good enough” marketers into category kings.
What sets marketing speaker Laura Ries apart in a sea of self-proclaimed gurus? Her unapologetic emphasis on opposition. As she quips in her writings, true positioning isn’t about being liked by everyone; it’s about owning a niche so fiercely that competitors are left shadowboxing ghosts. This philosophy, honed over decades, makes her the ideal torchbearer for BRAND CON’s mission: empowering local enterprises to punch above their weight on the global stage.
What Awaits at BRAND CON 2025: A Symphony of Strategy and Spark
BRAND CON 2025 will take place November 11–13, 2025, at Newport World Resorts, Philippines. Details are available at https://brand-con.com/. The event offers keynote presentations, interactive workshops focused on brand challenges, and panel discussions featuring speakers such as Paco Magsaysay (Founder, Carmen’s Best) and Melvin Mangada (Founder, TBWA-SMP; Chairman, 4As).
The program also includes sessions led by brand founders and experts on holistic branding and sustainable storytelling, alongside an expo with Platinum, Silver, Brand Museum, and Expo Sponsors. The opening keynote on November 11 will feature branding strategist Laura Ries, delivering insights on defiant branding drawn from her expertise in positioning and her upcoming book, The Strategic Enemy: How to Build & Position a Brand Worth Fighting For.
Igniting Minds with “The Strategic Enemy”: A Book Launch for the Bold
At the heart of marketing speaker Laura Ries’ BRAND CON debut lies a literary grenade: the launch of her latest tome, The Strategic Enemy: How to Build and Position a Brand Worth Fighting For. Dropping like a mic at the summit’s kickoff, this playbook flips the script on conventional wisdom. Forget feel-good fluff; Ries argues that greatness demands an adversary—a defined foe that clarifies your brand’s battle cry. Drawing from Tesla’s EV dominance to everyday underdogs, she equips readers with strategies to carve mindshare in crowded categories.
Why does this matter now, in Manila’s teeming markets? Filipino brands face a perfect storm: digital disruption, economic headwinds, and a diaspora hungry for homegrown heroes. The Strategic Enemy isn’t abstract academia; it’s a tactical manual, peppered with case studies that resonate from Jollibee’s global gambit to indie craft brewers staking claims. Attendees won’t just hear about it—they’ll snag signed copies, fueling late-night strategy sessions under Manila’s neon glow. As Ries herself notes, “Brands don’t win by accident; they win by choosing their wars wisely.” This launch cements BRAND CON as the launchpad for 2025’s boldest breakthroughs.
Seize the Opportunity: Join the Revolution—or Book the General
In the grand theater of commerce, hesitation is the villain. BRAND CON 2025 beckons with the promise of transformation: networks forged, ideas ignited, and a front-row seat to branding’s next chapter. Secure your pass at brand-con.com before the early bird fades, and immerse yourself in a weekend that could redefine your enterprise’s trajectory.
But why stop at attending? If marketing keynote speaker Laura Ries’ alchemy inspires you to summon her for your own events—corporate retreats, leadership offsites, or innovation summits—look no further than Speakers.com. As her dedicated representatives, we curate experiences that deliver ROI in revelations. From bespoke keynotes on enemy identification to full-day immersions in positioning prowess, booking Ries through us ensures a seamless symphony of strategy and showmanship.
The clock ticks toward November 11. Will your brand be a spectator or a strategist? BRAND CON 2025, with Laura Ries at the vanguard, isn’t just an event—it’s your cue to fight for the future. Register now, and let’s script the success stories that echo from Manila to the world.
