Secure Laura Ries for Your 2026 Event—Dates Are Limited!
Don’t miss your chance to bring Laura Ries’s unmatched expertise to your next event! Summer and Fall 2026 speaking slots are filling up fast due to the explosive buzz around her bestselling new book The Strategic Enemy: How to Build and Position a Brand Worth Fighting For. Laura delivers a revolutionary approach to brand positioning that’s earning rave reviews from industry titans. Laura Ries unveils actionable strategies to make your brand unforgettable in a crowded market—drawing on decades of real-world triumphs. Book Laura as a keynote speaker through Speakers.com to inspire your audience with cutting-edge branding insights that deliver immediate ROI.
What the Experts Are Saying:
“The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for.” Seth Godin, Author, This is Marketing
“A sharp, modern guide to timeless positioning that actually works.” Martin Lindstrom, New York Times bestselling author of Small Data and Buyology
“Laura has taken her father Al Ries’s positioning concept to a new level. She recommends that your brand needs to position itself as a clear alternative to an ‘enemy’ brand or category in the mind.” Philip Kotler, Professor Emeritus of Marketing at the Kellogg School of Management
“If you want your brand to stand out, start here.” Guy Kawasaki,Chief Evangelist at Canva
Meet Laura Ries: The Branding Powerhouse Behind the Book
For over three decades, Laura has been a trailblazing force in global branding as chairwoman of RIES, a premier consulting firm that’s redefined identities for iconic companies like Samsung, Frito-Lay, and The Wall Street Journal. A third-generation marketer (her grandfather was ad legend Frank H. Ries), she’s built on her late father Al Ries’s legacy—the father of modern positioning—while carving her own path with hits like The 22 Immutable Laws of Branding, The Fall of Advertising & The Rise of PR, and War in the Boardroom. A dynamic TEDx speaker and frequent contributor to Forbes and Harvard Business Review, Laura’s insights have empowered thousands of leaders to achieve breakthrough growth. Her no-nonsense, results-driven style makes her keynotes electrifying—perfect for igniting innovation at conferences, corporate retreats, and leadership summits.
BOOK LAURA RIES TODAY!
With anticipation reaching a fever pitch, you won’t want to miss out on this game-changing book. Whether you’re a seasoned marketer, a business owner looking to refine your brand, or simply someone passionate about branding, The Strategic Enemy is your playbook for success. And if you’re looking to take your brand to the next level, why not bring the expert behind the book to your next event? Book Laura Ries as a keynote speaker through Speakers.com, and let her share her world-class insights on brand positioning with your team or audience.
Get ready for a brand revolution—The Strategic Enemy is almost here, and it’s about to change everything you thought you knew about branding!
What is Positioning?
Positioning defines a brand’s unique spot in the consumer’s mind. It creates a clear, memorable idea that sets your company apart from rivals. For instance, marketing experts like Laura Ries emphasize owning a specific concept, such as Volvo’s safety focus. This strategy, pioneered in the 1970s, drives business growth through targeted brand strategy. Consequently, effective positioning boosts market share and loyalty. Moreover, it counters clutter in today’s digital landscape. Businesses thrive when they claim a narrow, defensible niche rather than spreading thin. Thus, positioning transforms vague ideas into powerful market dominance. At Speakers.com, we connect you with experts who master this art. Dive into positioning seminars to elevate your promotional tactics and SEO-optimized campaigns.
What is Branding?
Branding builds a lasting identity that resonates emotionally with audiences. It goes beyond logos to foster trust and recognition in competitive markets. According to branding gurus, a strong brand like Apple evokes innovation effortlessly. Therefore, successful branding relies on consistency across touchpoints, from ads to social media. Furthermore, it leverages storytelling to connect with customers on deeper levels. In recent years, digital branding has exploded, incorporating SEO keywords like brand equity and identity management. Yet, many overlook the power of authentic narratives in driving sales. As a result, brands that align with values win loyalty. Embrace branding as your growth engine today. Through Speakers.com, access top branding speakers for workshops that sharpen your promotional edge and market positioning.
What is the Strategic Enemy?
The strategic enemy, as Laura Ries defines it, is a rival force that clarifies your brand’s unique stance. It could be a competitor, outdated norm, or category flaw, like plastic bottles for eco-brands. By targeting this foe, companies sharpen their marketing message and rally supporters. For example, Chick-fil-A opposes beef with clever ads, boosting its fast-food dominance. Thus, this approach, detailed in Ries’s 2025 book, enhances competitive strategy. Moreover, it forces focus, avoiding dilution from line extensions. In crowded markets, identifying the strategic enemy accelerates growth. Consequently, brands like Liquid Death thrive by attacking soda giants. This tactic revolutionizes SEO-driven campaigns and audience engagement. Unlock its power via Speakers.com events featuring Ries’s insights on enemy-based positioning.
Why Should You Book Laura Ries?
Book Laura Ries to ignite your team’s marketing prowess with her proven strategies. As a positioning pioneer, she delivers actionable insights from decades of global consulting. Her keynotes, like those on The Strategic Enemy, inspire bold brand overhauls that yield real results. Attendees rave about her clarity on SEO-friendly tactics and market dominance. Furthermore, in the past five years, Ries has headlined summits, sharing fresh case studies on digital branding. Consequently, companies report heightened innovation post-event. Don’t miss her dynamic style that blends humor with hard-hitting advice. Thus, elevate your promotional game and foster lasting loyalty. Secure her through Speakers.com now—your gateway to transformative marketing speakers who drive SEO success and business triumph. Book an exciting Marketing & Branding keynote speaker like Laura Ries at Speakers.com today.
