Generation Xer & Generational Consultant
Scott Zimmer is a seasoned public speaker, writer and market researcher. With 12 years of public speaking experience, Scott Zimmer has developed a uniquely personable style and uses insight, humor, and data to foster an environment where every generation feels valued and understood.
As a generational expert and Gen Xer, Scott’s keynotes clearly illustrate the stress points between these generations and provide clear solutions to help relieve tension and encourage better understanding and collaboration across generational divides.
Scott Zimmer first got into public speaking by talking with students about personal safety on behalf of the Jacob Wetterling Foundation. He quickly realized that he loved speaking in front of people – not only because it was fun (even when talking about difficult things), but because he wanted to provide tangible take aways that could really help people.
A child of the 80s and 90s, Scott has insider knowledge into what makes his generation tick. Sandwiched between the idealistic Boomers and innovative Millennials, his Xer lens allows him to hone in on the key challenges facing each generation.
Scott’s research has been dedicated to the study of generational differences and his company has published the best-selling business books When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperCollins) and The M-Factor (HarperBusiness). They have worked with clients varying from the AARP to MTV and over 30 Fortune 100 companies in between.
Scott grew up on a dairy farm in Central Minnesota and has mastered the art of riding a lawnmower. He graduated from St. John’s University in 2000 with a BA in Communications. When he’s not researching or presenting, he enjoys his other role as a self-proclaimed movie-buff.
When Generations Connect: Communicating Across Generational Divides
Four distinct generations are working together shoulder to shoulder, each with a unique set of attitudes, values, and work styles. To become stronger as a team, it’s important to understand these inherent generational dynamics, discerning what motivates each generation and how they communicate is essential to overcoming barriers and capitalizing on strengths. Tapping into the power and perspective of each generation helps everyone feel empowered, valued, and understood. But are you equipped to convert this form of diversity from an obstacle to an opportunity? This session will explain who the generations are and the why behind their differences, address the stereotypes that can cloud our judgment, and present solutions to best engage every generation.
Demystifying Millennial Management
Millennials now make up a majority of the workforce—yet somehow managers are still puzzling over how to best recruit, retain, and engage this confounding generation. In this program, we’ll demystify the Millennial management conundrum and explore how to streamline communication and collaboration across Boomers, Xers, Millennials, and even Gen Z. Best practices from technology to manufacturing, hospitality, and other industries provide real-world case studies of successful Millennial engagement. This comprehensive look at management strategies gives leaders the awareness, tools, and tactics to unlock Millennials’ full potential while managing career growth and expectations.
Facilitating Knowledge Transfer
While Millennials and Gen Z continue to draw media attention, other demographic shifts are afoot: Baby Boomers are retiring. There are now fewer Boomers in the US labor force than there are Millennials or Gen Xers, and 47% of business owners over 65 don’t have a transition plan. In this session, we’ll explore tools and strategies to foster mentorship between Boomers and other generations. We will prepare you to facilitate knowledge transfer across generational lines before Boomers graduate to their next stage of life—taking their valuable institutional knowledge and experience with them.
From Handshake to Hashtag: Selling and Marketing to Four Generations
To effectively reach customers or a broader targeted audience, it’s essential to understand them beyond their income, education, and spending habits. While these are indeed valuable factors, an often-neglected perspective is the generational lens. Understanding each generation’s behavior in the marketplace and how their unique needs play out in decision making is essential for selling and marketing to all generations. This session will help you learn what approaches and techniques appeal to each generation by offering hands-on advice for marketers and salespeople alike who want to reach a diverse demographic no matter the generation.
When Wealth Changes Hands
In the finance industry, the last thing you want is for wealth to change hands then walk straight out the door. So how can you retain clients with diverse expectations rooted in different generational backgrounds? When Wealth Changes Hands will teach you how to engage with clients across generations through a finance lens. Learning the position of each client’s financial outlook is a crucial part of relationship management, yet we find that many times professionals use the type of communication they prefer rather than what their client prefers. We’ll provide some practical tips to help you tailor your approach to suit Boomers, Xers, Millennials, and even Gen Z.
The Future of Trades and Manufacturing
While career opportunities abound in trades and manufacturing, many young people today are unaware of the possibilities. Over two million jobs are destined to go unfilled over the next decade, and the average manufacturing company is losing $4.6 million annually because of this skills shortage. We’ve found, however, that the generations topic has a role to play here. In this session, we’ll equip you with the insights you need to prepare your jobsite for the next generation of workers. We’ll discuss generational expectations for the workplace, Gen Z and Millennial recruiting strategies, and how to engage Xer and Boomer leaders.
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"Scott’s contribution and involvement with this year’s Summit definitely made the event unique and fun. It was a fantastic eye-opener to our workforce and was very applicable to our current work environment."
- | GE