Philip Lay

Philip Lay

Change Management and High-Tech
Marketing Strategy Expert

 Business - Technology  |  Business - by Industry  |  Information Technology  |  Information Technology Industry

Philip Lay Fee Range
$20,001 to $50,000
(Inquire for virtual fee)

Travels From
California, United States

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Philip Lay Speaker Biography

Change Management and High-Tech
Marketing Strategy Expert

Philip Lay is a strategy advisor to CEOs and management teams. His main focus is to help clients who are struggling to achieve breakout growth, to develop actionable strategies and then execute them effectively. Before retiring in 2012, Philip Lay  was a senior advisor at the Chasm Group (TCG) and had been a part of the Chasm brand ecosystem since 1994. In 2003, eight years after joining TCG as a managing director, Philip co-founded sister firm TCG Advisors together with Geoffrey Moore. He left TCG Advisors almost ten years later in order to reorder his work around five activities: writing, consulting, board membership, teaching business school, and investing in startups. He has now rejoined the firm to help expand TCG’s practice in Europe, as well as continue to work with clients in the U.S. and elsewhere.

Growth Initiatives

Philip advises tech-company CEOs, boards, and management teams in refining corporate, business, and market strategy, coordinating key growth initiatives, coaching sales teams to “create customer budgets” for offers, and maximizing end-customer engagement, mostly aimed at achieving breakout growth in emerging businesses. Like his colleagues, he employs frameworks and models to help clients make challenging decisions in data-poor environments, to maximize their category and market power. He has worked on multiple projects for Autodesk, Compuware, HP, NetApp, Rackspace, Salesforce.com and SAP, in addition to leading well over a hundred strategy projects with mid-sized and smaller public and private companies. Philip is also an experienced keynote speaker and panel moderator.

Publications

Over the years Philip has authored many articles for different trade and other journals. He co-authored “In a Downturn, Provoke Your Customers”, a highly successful article published in 2009 by the Harvard Business Review. His thought-provoking online newsletters and blogs, starting in 2000 with Under the Buzz and more recently with his new blog, are highly regarded by tech executives.

Affiliations

Philip serves on the board of Covisint, a $100m. publicly-traded software company that provides a secure cloud engagement platform (PaaS) to help enterprise customers, including major automobile OEMs, pharmaceutical companies and healthcare exchanges, financial services organizations, and transportation and logistics companies, to cooperate effectively with customers, partners, and suppliers. Since late 2009, he has been a visiting professor at IESE business school in Barcelona, Spain, where every April he teaches an elective course on high-tech marketing strategy to full-time MBA students.

Before Chasm Group

Prior to joining Chasm Group in 1994, Philip was co-founder and CEO of a fast-growing security and communications software company, TGR Software; Brazil country manager for Cincom Systems; and national sales and marketing manager for Informatics – all in Sao Paulo, Brazil. He began his career as an account manager with IBM in the UK.

Education

Philip graduated Reading University in the UK with honors in French and History of Fine Arts; and also holds a degree from l’Universite d’Aix-Marseille, in southern France.

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Philip Lay Speaking Topics

Escape Velocity: Free Your Company's Future from the Pull of the Past

Based on the best-selling book by Geoffrey Moore & drawing from thousands of hours spent face-to-face with CEOs and their teams, Philip Lay presents best practices for moving from past success to future growth. While his experience is deeply rooted in the high-tech sector, his models and techniques can be applied to any industry.

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Philip Lay Videos

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For Philip Lay keynote speaking engagements, corporate appearances, or event bookings, contact Speakers.com at service@speakers.com, click "Check Availability" above, or call (410) 897-1970 to connect directly with an experienced booking agent. Speakers.com is a leading, full-service speakers bureau and a primary contact for booking Philip Lay, providing direct access to availability, speaking fees, and contract negotiation support. In addition to Speakers.com, Philip Lay may also be listed with other speaker agencies; however, Speakers.com is a preferred and trusted source for securing authentic bookings and managing all logistics for your event. For the most accurate information on Philip Lay's schedule, fees, and appearance details, it is recommended to submit a booking request through Speakers.com, where an experienced agent can assist with every aspect of the engagement.
Speaking fees for Philip Lay vary based on event details such as location, format (in-person or virtual), event date, and audience size. Please note the general fee range listed above. As an international speaker bureau with over 30 years of experience, Speakers.com provides the most accurate and up-to-date speaker fee quotes and booking information. To receive current pricing, travel requirements, and availability, contact a Speakers.com booking agent for a customized quote.
Philip Lay is a popular Business - Technology keynote speaker. Organizations choose to hire Philip Lay for their proven expertise, engaging presentation style, and ability to meaningfully impact diverse audiences. With decades of experience facilitating speaker bookings worldwide, Speakers.com helps match event goals with the right speaker ensuring a successful outcome. Booking through an established bureau like Speakers.com also provides professional guidance on availability, fees, contracts, and logistics, giving clients confidence throughout the process.
To book Philip Lay, simply click the "Check Availability" button above and complete the form, or call (410) 897-1970 to contact a dedicated Speakers.com booking agent who will assist with checking availability, confirming speaking fees, and securing the engagement. Speakers.com manages all aspects of the booking process, including negotiations, contracts, and event coordination. For official Philip Lay speaker bookings and a detailed quote, reach out to Speakers.com to begin the process.
Speakers.com is a leading international speakers bureau and full-service speaker booking agency, with direct access to the world's most sought-after corporate keynote speakers, celebrities, business thought leaders, and motivational speakers. With a proven track record of booking speakers in every U.S. state and more than 70 countries, Speakers.com has over 30 years of experience supporting thousands of events. Our industry expertise combined with a streamlined booking process supports you from selection to logistics and payment.
Working with Speakers.com gives you the same access and pricing as booking direct, but with the added benefit of a seasoned team managing every detail. We handle contracts, travel, and logistics while anticipating potential challenges to keep your event running smoothly. With decades of experience behind us, we provide peace of mind and professional support that helps ensure a successful, stress-free event.

Speakers.com is a leading international speakers bureau and full-service speaker booking agency, representing the world’s most sought-after corporate keynote speakers, celebrities, business thought leaders, and motivational speakers. For more than 30 years, we’ve helped organizations worldwide bring powerful ideas and unforgettable voices to the stage. We specialize in connecting clients with professional speakers for multinational corporate events, leadership conferences, trade associations, fundraisers, sales kickoffs, and global business forums. With a proven track record of booking speakers in every U.S. state and more than 70 countries, Speakers.com is trusted by organizations that demand excellence. Contact us today to book a keynote speaker who will energize your next event and deliver lasting value.

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