Maddy Dychtwald

Expert on Demographic Marketing Trends and Co-Founder of Age Wave

In-Person Fee Range
$20,001 to $50,000
(Inquire for virtual fee)

Travels From
California, United States

Expert on Demographic Marketing Trends and Co-Founder of Age Wave

Recently recognized by Forbes as one of the top fifty female futurists globally, Maddy Dychtwald has been deeply involved for more than 30 years in exploring all aspects of the age wave and how it’s transforming the marketplace, the workplace, our world, and our lives. This has led her to become an internationally acclaimed author, public speaker, Wall Street Journal blogger, and thought leader on longevity, aging, the new retirement, and the ascent of women.


A successful entrepreneur, Maddy co-founded Age Wave, the world’s leader in understanding and addressing the far-reaching impacts of our aging population. The Age Wave team has worked with more than half of the Fortune 500 in industries ranging from healthcare and medical technology to financial services and consumer products.

Women’s Longevity

With women at the forefront of the longevity revolution, Maddy has deeply explored their specific longevity-related wants, needs, and challenges. She has led numerous acclaimed studies on women and money, including the landmark Women, Money and Power sponsored by Allianz and, most recently, Women and Financial Wellness: Beyond the Bottom Line for Bank of America Merrill Lynch. In addition, she has been involved in more than 25 thought leadership research studies worldwide on aging, longevity, retirement, health, family, caregiving, housing, and leisure, which have cumulatively garnered more than twelve billion media impressions.


She is the author of three books, Cycles: How We Will Live, Work, and Buy (voted Book of the Year by the National Community Colleges Association), Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better, and the children’s/young readers’ book Gideon’s Dream: A Tale of New Beginnings. Currently she is working on a new book, Women’s Longevity Bonus, that combines her professional and personal passions.

Retirement Expert

As a member of The Wall Street Journal’s Expert Panel on Retirement, Maddy’s posts on leadership, wealth management, and financial planning have topped the most-read lists for their categories in 2017 and 2018. Currently, she serves as the national co-spokesperson for an in-depth investigation on The Four Pillars of the New Retirement: What a Difference a Year Makes sponsored by Edward Jones. Her insights and research have been featured in prominent media outlets, including Bloomberg Businessweek, Forbes, Newsweek, Time, Fox Business News, CNBC, and NPR.


Having watched both her mother and mother-in-law battle dementia, Maddy is committed to eradicating this horrific disease. She is a co-founder of the non-profit Women Against Alzheimer’s and serves as a board member of the non-profit BrightFocus Foundation, which funds cutting-edge research to cure diseases of the brain and eye.


A working mom for much of her adult life, Maddy is now an empty nester. She is passionate about her family as well as about longevity as both a demographic phenomenon and her personal journey. She and her husband Ken were recently awarded the prestigious Esalen Prize for their outstanding contributions to advancing the human potential of aging men and women worldwide.

How the Age Wave is Transforming the Marketplace, the Workplace, and Our Lives

It’s no secret that increasing longevity, declining fertility, and aging Baby Boomers are triggering an enormous age wave. But what is the effect? This unprecedented age wave has the potential to create tremendous marketplace and work/talent opportunities—and brings with it critical social and financial challenges. In this entertaining and highly informative presentation, Maddy Dychtwald, award-winning author and co-founder of Age Wave, uncovers key insights from Age Wave’s research to describe the most pressing social, financial, and marketplace challenges created by the age wave, opportunities we can expect to see in the coming years, and what we can do now to prepare. KEY QUESTIONS • The total disruption of aging as we know it • Productive and creative ways people are using their newfound longevity • How aging Boomers are transforming established paradigms of work and retirement • How leisure, learning, and discovering purpose are becoming more relevant for older adults and how that will hugely impact business • How the cyclic life plan creates new opportunities for reinvention for individuals and the businesses that serve them • The 3 most effective ways to meet the new diversity mandate: managing a four-generation workforce • The 3 core principles to guide every strategy for marketing and selling to older adults

Ageless Aging: How Longevity is Transforming Health, Wellness, and Aging Itself

The question of how to live longer has fascinated us since the beginning of time. In the past century, we’ve seen skyrocketing life expectancy that has turned long life into a reality—radically transforming the demographic landscape and altering our concepts of aging and longevity as well as health and lifelong wellness. The converging forces of lengthening lifespans, global population aging, and the massive Baby Boomer generation facing their later years head-on are reshaping our world and creating a more ageless aging. It’s time to better understand what this is: both the opportunities and challenges that longevity can and will bring. It’s also time to figure out how to maximize our own “longevity bonus” years and prepare for the large-scale business, social, and lifestyle implications of this unprecedented longevity revolution. Drawing on insights from decades of Age Wave research, this dynamic presentation—delivered by Maddy Dychtwald, award-winning author and co-founder of Age Wave—unites data with powerful storytelling to explore the near-future of longevity, health, and wellness. KEY QUESTIONS • What is a “longevity bonus” and how does it impact our lives? • How long will we/can we live? • How old is old? • How will longevity impact our work/retirement equation? • How will family and caregiving be impacted by longer lives with many generations alive at once? • What are the biggest fears of living a long life? • How do we match our healthspan to our lifespan? • What are the financial implications of our longevity? • What are the 5 steps to unlocking ageless aging?

Re-Inventing Retirement: New Timing, New Purpose, New Planning, New Funding

Retirement is high on the list of topics that cause both anxiety and anticipation. With rising longevity, economic uncertainty, and widespread insufficient savings, the old model of retirement is clearly outdated, ineffective, and in need of reinvention. Many Americans no longer know what they can or should expect for themselves or their loved ones in the so-called retirement years. The retirement clock is being reset, leaving more of us more unsure than ever about the future. Maddy Dychtwald, award-winning author and co-founder of Age Wave, breaks down this pivotal topic and tells us why the new retirement could actually be a great thing—for individuals, the consumer marketplace, the workplace, and the financial services industry. Her engaging and informative presentation draws on years of in-depth, highly acclaimed Age Wave research to explore the most important issues in retirement planning today that go far beyond just “the money.” She will outline a plan of action to ensure a secure and successful retirement and avoid the “wild cards” that threaten to shatter our retirement dreams. KEY QUESTIONS • How longevity is changing retirement as we know it • Why financial peace of mind has become far more important than wealth • The “family bank” phenomenon and how it can jeopardize retirement • How the challenges of caregiving can impact retirement planning • How women’s rising financial power is transforming the field of retirement planning • How a new model of work, leisure, and lifelong learning can add fulfillment, stimulation, and even financial security • How success in retirement is being redefined

Women & Financial Wellness: Beyond the Bottom Line

The growing financial power of women may be the most important demographic trend impacting financial services today. New generations of empowered women—bolstered by unprecedented levels of education, workforce participation, rising geopolitical power, and escalating income and wealth—are assuming increasingly influential roles in their own and their family’s financial management. The financial services industry, historically catering primarily to men, must find new ways to win the hearts, minds, and wallets of this critical and growing client base. Drawing on insights from decades of Age Wave research, including the highly acclaimed nationwide study Women & Financial Wellness and her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, Age Wave co-founder Maddy Dychtwald combines data and powerful storytelling to address these topics. KEY QUESTIONS • How greater longevity can catalyze women of all ages to plan for their longer lives • How a woman’s life journey is still fundamentally different than a man’s with vast financial implications • How family interdependencies impact women and their approach to money • Unpacking the gender retirement gap • Defining the lifetime pay gap and wealth gap: what they are, how they’re different, and the steps women can take right now to make up for them • The important role men can play in this new financial equation • The 5 critical characteristics women look for in their financial professional and the 5 steps financial professionals can take to more effectively meet women’s wants, needs, and goals

The New 50+ Woman: A Consumer Force to Be Reckoned With

50+ women as a consumer force have been hiding in plain sight, but that is about to change. Bolstered by unprecedented levels of education and workforce participation, escalating income and wealth, and rising longevity and vitality, they are fast becoming the most powerful and influential segment of the consumer marketplace. Yet they often feel ignored or misunderstood by brands and marketers and don’t want to be defined through a youth-focused gender lens or by their age alone. Drawing on decades of proprietary Age Wave research, including the highly acclaimed study led by Age Wave co-founder Maddy Dychtwald, Women and Financial Wellness: Beyond the Bottom Line, and insights from her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, Maddy explains why 50+ women are a consumer force to be reckoned with for businesses of all kinds from financial services and healthcare to fashion and home furnishings. From her vantage point as a successful entrepreneur, author, researcher, Wall Street Journal blogger, wife and mother—and a 50+ woman herself—Maddy combines data-driven insights with inspirational storytelling, illuminating this market segment’s core attitudes, motivations, and behavioral patterns, and offering the keys to unlocking its consumer potential. KEY QUESTIONS • The size and financial clout of this growing market segment • The consumer purchasing power and passions of this market, including their approach to spending, gifting, saving, and investing • How 50+ women are disrupting aging, leading the longevity revolution • The emotions, desires, and concerns that motivate their purchasing decisions • The ageist messaging that turns them off—and how to avoid these communications pitfalls • How technology and social media can be both a barrier and a benefit • How today’s different generations of women influence each other and their purchasing decisions • The five-step action plan you need to capture this powerful market segment

The New Experiential Marketplace

At this moment in history – with so many fears and worries – there is a deepening appreciation for the immeasurable value of great times with friends and loved ones, the satisfaction of continued personal growth and lifelong learning and the excitement of encountering new people, places and cultures. In addition, fueled by the dual liberations of empty nesting and retirement, tens of millions of men and women are beginning to enjoy more free time than at any other point in their lives. These forces are causing a massive shift in interest from a desire to purchase “things” to an unquenchable appetite for new, exciting, stimulating and challenging “experiences.” Learn how this change will transform the consumer marketplace and give birth to a new assortment of travel, leisure, recreation, rejuvenation, entertainment, infotainment, housing, volunteering and lifelong learning industries.

All Maddy Dychtwald Books

Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better
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Power Shift: The Startling Truth About Women’s Soaring Economic Influence – and How It Is Changing the World
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Cycles: How We Will Live, Work, and Buy
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“Maddy was fantastic. Her personal, interactive, and multi-media presentation style was an excellent role model for all speakers in this edu-tainment age. Her presentation injected new, powerful and provocative marketing paradigms into our business and inspired us greatly in our innovation drive.”

- Nira Jang | USA Trends, Coca-Cola USA

“Maddy Dychtwald was a big hit with our clients. She provided many thought-provoking and interesting examples of enriching our “retirement” years. She really knows her subject and her passion shows through.”

- John Merrill | President, Tanglewood Total Wealth Management

“Maddy was terrific! The material was on target, extremely relevant and timely, and of vital importance to our membership. She took the steps necessary to learn as much as possible about our audience and their needs. That’s the kind of effort that guarantees the unbelievably positive response we received.”

- Douglas E. Raymond | President & CEO, Retail Advertising & Marketing Association

“Maddy captured our attention from the start! Her dynamic, information rich and provocative presentation effectively demonstrated that we are all riding a wave that has the potential to propel organizations and individuals to new, exciting ways of working and living -- or swamp us with uncertainty. Maddy’s excellent use of multimedia enabled us to hear and see the implications of this wave in our lives.”

- Matt Kersey, Ph.D. | Director, Product Development and Analytical Sciences, Stiefel, a GlaxoSmithKline company

Check Maddy Dychtwald Availability

Recent Books

Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better
Purchase Book
Power Shift: The Startling Truth About Women’s Soaring Economic Influence – and How It Is Changing the World
Purchase Book

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