Communication Expert and Best-Selling Author
Julian is a sound and communication expert. He travels the world training people to listen better and create healthier sound. He is author of the books How to be Heard and Sound Business.
Julian’s five TED talks have been watched more than 80 million times. His latest, How to speak so that people want to listen, is in the top 10 TED talks of all time. Julian is regularly featured in the world’s media, including TIME Magazine, The Times, The Economist and the BBC.
The Sound Agency
Julian is also founder of The Sound Agency. The audio-branding company asks and answers the question “How does your brand sound?”. The Sound Agency work with some of the world’s biggest brands to improve their sound. Their award-winning work has made headlines internationally.
Julian’s love of sound stems from his early experience as a musician. He was a drummer for British band The Transmitters, amongst many others, and played on their second Peel Session in 1981.
Advertising and Publishing
Before The Sound Agency, Julian spent 30 years working in advertising and publishing. He founded, grew and sold contract magazine publishing agency TPD. Nowadays, Julian splits his time between London and Orkney, where he lives with his fiancee and youngest daughter.
How to Speak So That People Want to Listen
Have you ever felt like you’re talking, but nobody is listening? Julian demonstrates the how-to’s of powerful speaking — from vocal exercises, to tips on how to speak with empathy, to a public speaking masterclass.
Conscious Listening in a Fast-Paced World
We are losing our listening. As a result, companies are losing billions of dollars through poor communication. Julian teaches practical ways to re-tune your ears and improve everything from your company meetings to your personal relationships.
As founder of one of the world’s leading audio branding companies, Julian uses first-hand case studies to showcase the enormous potential of sound in business, and use it to increase sales, customer satisfaction, and brand recognition.
Designing With Our Ears
Did you know that noise can degrade productivity by up to 66%? Julian explores the hidden “aural architecture” of offices, hospitals and schools. He reveals practical ways to achieve happiness, well-being and productivity in the built environment.
The Four Ways Sound Affects Us
Julian aims to transform your relationship with sound, by demonstrating how it affects everything from our heart-rate, to our hormones, to our behaviour. He reveals how we can enhance our everyday sound to lead healthier, happier lives.
On behalf of the entire agency, I want to thank you for the wonderful talk you gave us this week on the power of sound design. People around the office are still talking about how much they enjoyed your presentation.
- | McKinney
The feedback from our clients was great! We had a lot of positive reactions and in every feedback conversation Julian was mentioned as a very good speaker who was very inspiring. Even after the lunch break, when all congress participants are a bit tired, Julian woke up the people and inspired them about sound
- | Radiozentrale
The Global Retail Marketing Association Annual Forum seeks out the most visionary thought leaders to present at our annual forum, including those who will inspire and inform our audience of senior retail marketing professionals to new levels of innovative thinking. Julian Treasure did just that. He gave a fascinating and engaging talk about the impact of sound on human behaviour; furthermore, he shared specific strategies and techniques that marketers could utilize with sound to influence customer purchasing and behaviour. As a result, these ideas are now being implemented in new retail business models.
- | Global Retail Marketing Association