Leading Authority on Digital Transformation and Adaptability
Greg Verdino is a highly regarded authority on “the digital now.” He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and empower organizations to thrive in the face of exponential change.
Greg’s perspectives have been shaped by 30 years spent working at the forefront of change, during which time he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing, and consulting on digital strategy, business transformation and adaptability he helps leaders build thriving, future-ready companies.
The Alpha Collective
Greg is a founder of The Alpha Collective, a premium community that helps executives unlock the value and opportunities in the business of Web3–the next iteration of the internet and the next disruptive driver of business transformation. Membership in the Alpha Collective is provided via an NFT membership pass and will be limited to only 1,000 paid holders. Member benefits include access to high level education about the business fundamentals of Web3 and the Metaverse, plus participation in a network of experts and peers who help one another implement new strategies for their business and brands.
He is also a partner in VERDINO, a consultancy that helps technology companies engage buyers and drive demand through powerful brand stories and compelling content marketing.
Previously, Greg was executive vice president at social business firm Dachis Group (now Sprinklr), where he helped clients like BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others plan and pursue their transformation strategies. He joined Dachis Group through its acquisition of crayon, the social media consultancy at which he served as chief strategy officer and in which he was the second largest shareholder. Before that, he led digital innovation for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.
Greg is the author of Never Normal: Uncommon Ideas for Leaders Who Won’t Settle for the Status Quo and microMARKETING: Get Big Results By Thinking and Acting Small. And as the co-creator of The Adapt Manifesto, Greg is leading a movement to align leaders around a core set of principles that help organizations reliably and repeatedly adapt to the changing environment in which they operate.
Throughout his career, he has served as a go-to expert for a wide range of media outlets including Bloomberg Business, CNN, eMarketer, the New York Times, Raconteur and the Wall Street Journal. He is a professional member of the National Speakers Association who has spoken at hundreds of corporate and association events throughout the real world and everywhere online.
He lives on Long Island with his family and the world’s most disobedient cat.
ADAPT: Why Adaptability Has Become the New Operating System for Modern Business
The ability of people, teams and entire organizations to reliably, repeatedly and successfully adapt to today’s “never normal” business environment — an environment defined by unrelenting, accelerating change; one in which new conditions, challenges and opportunities emerge every day — makes the difference between success and failure, growth and stagnation, relevance and obsolescence. Based on the Adapt Manifesto, which Greg co-created as a way to align leaders around a set of core principles for infusing adaptability into every area of their organization, this keynote highlights the seven values and 10 key practices every business person must embrace to thrive in the face of volatility, uncertainty, complexity, and ambiguity.
THE NEVER NORMAL: What's Coming Next, What Will It Mean, and How Can You Thrive in the Era of Constant Disruption
The world will change more in the next 10 years than it has in the last 100. Welcome to the Never Normal — an era of unprecedented disruption and exponential opportunity. In this provocative keynote, Greg guides audiences through the rocky landscape of exponential change — from a hype-free look at the hottest new technologies to an eye-opening realization that digital will be the least of all disruptions. And provides practical guidance for turning always-on change-readiness into the ultimate strategic advantage.
DIGITAL REVOLUTIONARIES: How the World’s Boldest Businesses Tap Into Exponential Change to Transform Themselves, Their Industries and the World
Businesses that can’t transform at the speed of change will face an uncertain future at best and certain failure at worst. Those that can will see exciting opportunities for exponential growth. Welcome to the world of Digital Revolutionaries – the companies that are transforming themselves and entire industries. In this thought-provoking exploration of the technologies that are rebooting business right now, you will see how the world’s boldest businesses – both digital disruptors and innovative incumbents – are already putting tomorrow’s biggest business ideas to work today. Plus, attendees will learn how they can do the same in order to beat their competition to the future and meet the customer of the future.