Bill Capodagli

Expert on Walt Disney's Success and Leadership Principles and Pixar Studios Innovation, Author of The Disney Way

In-Person Fee Range
$10,001 to $20,000
(Inquire for virtual fee)

Travels From
Florida, United States

Expert on Walt Disney’s Success and Leadership Principles and Pixar Studios Innovation, Author of The Disney Way

With over three decades of management consulting and corporate research expertise, Bill Capodagli (pronounced Cap-o-die) co-authored one of Fortune magazine’s “Best Business Books.” Bill is currently the most requested speaker on Walt Disney’s success and leadership principles in the U.S.

“Bill’s approach to the workplace served as a glimpse into the opportunities that can arise from a professional culture where mutual respect, trust, collaboration and fun can produce phenomenal results.” President, SHARE

For over ten years, Capodagli Jackson Consulting has assisted organizations incorporate The Disney Way model into their strategic initiatives. Bill is increasingly sought after as an international keynote speaker. He enlightens his audiences with how The Disney Way’s model is transforming management paradigms in virtually every industry, from hospitality to health care.


Bill’s renowned storytelling talent was acknowledged when his book, The Disney Way: Harnessing the Management Secrets of Disney in Your Company, published in eight languages and revised for 2007, was recognized by Fortune magazine as a “Best Business Books.” In 2000, McGraw-Hill released Bill’s practical Disney Way Fieldbook: How to Implement Walt Disney’s Vision of “Dream, Believe, Dare, Do” in Your Company as a companion to the original book. Bill also co-authored Leading at the Speed of Change: Using New Economy Rules to Invigorate Old Economy Companies, the behind-the-scenes story of a leader launched a $5 billion dollar network outsourcing division of AT&T within 5 years. In Bill Capodagli’s book and keynote, Innovate the Pixar Way, he takes the audience behind the scenes to witness how Pixar creates stories that live – in the words of Buzz Lightyear – “for infinity and beyond.”  It’s all about creating a culture where imagination and collaboration are cherished and rewarded.  Bill shares how Pixar can inspire any business to ‘toon in to what makes its employees great.

“Bill’s presentation was very well received and I appreciate the extra time that he took to connect with members of the group outside the session.” Director of the Management Institute, National Community Pharmacists Association

Early Career

Prior to co-founding his own playground, Capodagli Jackson Consulting in 1993, Walt Disney Keynote Speaker Bill Capodagli held managerial positions at the consulting firms of AT Kearney and Ernst & Whinney (now Ernst and Young). From 1991-1993, Bill helped the University of Southern Indiana launch their business consulting initiative and began teaching the The Disney Way principles to an international client base. During the past decade, Bill Capodagli has become one of the most recognizable “storytellers” (aka keynote speakers) on the cultures of Disney and Pixar, enlightening audiences with Walt Disney’s original success formula, “Dream, Believe, Dare, Do”, that is transforming both entrepreneurial and Fortune 500 companies alike.

Innovate the Pixar Way: Lessons from a Corporate Playground

Based upon his upcoming book of the same title, Innovate The Pixar Way describes how Pixar has created a unique culture of creative collaboration and presents methods and tools to adapt the Pixar principles in any environment.

Leadership The Disney Way

Walt Disney was once asked what the secret to his success was and he replied, "I dream things and ways of doing business that have never been done before; I test those dreams against my personal beliefs and the values of the organization; I dare to take the risks to make my dreams a reality; and I put plans together so those dreams do become a reality." Dream, Believe, Dare, Do are the principles that have guided the Disney organization for over 80 years. Walt left us over 40 years ago, but his leadership lessons are as relevant now as they were back then. Bill Capodagli will not only explain the critical elements in Walt's definition of leadership, but also provide extraordinary leadership examples from the featured companies in his best-selling book, The Disney Way. Bill will also recommend an action plan to improve anyone's leadership skills.

Customer Service The Disney Way

Walt Disney created an organization that has become the quintessential model for customer service, perhaps in the entire world. In this presentation, Bill Capodagli leads his audience to apply Walt's Dream, Believe, Dare, Do principles to achieve a Disney Way service culture. Bill challenges his audience to view their organizations as "show business." He clarifies the importance of continuously putting on a good "show" for guests. Bill encourages audiences to begin a journey of becoming "customer-centric producers" of their own "shows." Walt Disney once said. "You don't build the product for yourself. You need to know what people want and build it for them." Bill provides a solid roadmap required to become a customer-centric organization.

If Walt Ran Your Organization!

Walt Disney's management lessons are as relevant today as they were four decades ago at the time of his death. His spirit, the culture he established and the values he lived by still guide the Disney organization. In this highly acclaimed presentation, Bill Capodagli describes the 6 reasons why Disney is a relevant role model for today's business leaders. Bill shares lessons from The Walt Disney Company and other highly successful companies such as Four Seasons Hotels and Resorts, Men's Warehouse and Ernst & Young.

Reinvent the Learning Experience - The Disney Way

Walt Disney once said, “Crowded classrooms and half-day sessions are a tragic waste of our greatest natural resource - the minds of our children.” According to an ACT college entrance exam study, three-fourths of students who recently took the exam lacked the skills to succeed in entry-level, credit-bearing college courses in reading, math, social studies and science, even though they had taken a high school curriculum designed to prepare them for higher education. School systems need to reinvent the educational process just like Walt reinvented the amusement parks and created Disneyland. In this presentation, Bill Capodagli provides the framework for transforming the learning experience using Walt Disney’s credo for success…Dream, Believe, Dare, Do

All Bill Capodagli Books

Leading at the Speed of Change: Using New Economy Rules to Transform Old Economy Companies
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The Disney Way, Revised Edition: Harnessing the Management Secrets of Disney in Your Company
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Innovate the Pixar Way: Business Lessons from the World’s Most Creative Corporate Playground
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Recent Books

Leading at the Speed of Change: Using New Economy Rules to Transform Old Economy Companies
Purchase Book
The Disney Way, Revised Edition: Harnessing the Management Secrets of Disney in Your Company
Purchase Book

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