Oxford University Press published this definitive book on names and naming — how brand names mark our lives, how they’re created, who makes them, how they’re protected, plus the do’s, the don’t and the nevers of naming.
Oxford University Press published this definitive book on names and naming — how brand names mark our lives, how they’re created, who makes them, how they’re protected, plus the do’s, the don’t and the nevers of naming.