Oxford University Press published this definitive book on names and naming — how brand names mark our lives, how they’re created, who makes them, how they’re protected, plus the do’s, the don’t and the nevers of naming.
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Oxford University Press published this definitive book on names and naming — how brand names mark our lives, how they’re created, who makes them, how they’re protected, plus the do’s, the don’t and the nevers of naming.