“Humorous, insightful and provocative are only a few of the words that come
to mind to describe this superb book,” says David Rockefeller in his Foreword
to IdeaWise.
“IdeaWise should be required reading for every manager in America,” says
former Johnson & Johnson executive Jack McConnell, MD. “It will save your company thousands of dollars in consultants’ fees and help you create a stream of revenue of millions of dollars from the new products and services you will develop.”

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