Many business books begin by articulating a set of all-encompassing rules that the reader is expected to internalize in order to become successful in his or her profession. Marcus Buckingham and Curt Coffman take a radically different approach in this bestselling guide to improving managerial performance. Instead of having us squeeze ourselves into prefabricated roles, the authors encourage us to develop individual styles based on our own innate talents and competencies — and they back up their recommendations with data gathered during the course of more than 80,000 interviews with managers in almost every conceivable industry. What are some of the rules they encourage people to break? One of the most controversial is the time-honored notion that all people should be treated equally, a mandate that perhaps arises from the belief that parents shouldn’t show special favor to some of their children. Instead, Buckingham and Coffman encourage leaders to devote attention to those employees who are truly talented and committed to moving the business forward. The authors don’t advocate sacrificing discipline or training, but they do offer innovative ways to reconceptualize the work we do while increasing the pleasure we get from the doing of it.