E-Profit High Payoff Strategies for Capturing the E-Commerce Edge

Using case studies of Cisco Systems, General Motors, Barnes & Noble, Amazon.com, Microsoft and many lesser known examples, Cohan focuses on three areas: financial and strategic evaluation of e-commerce, managing change, and building an infrastructure. In addition to the case studies, each chapter offers methodologies and the principles supporting them, helping readers to understand in concrete terms what needs to be done and why…A virtue of Cohan’s approach is that he suggests both what to do and what not to do.

Your Speakers

Please add any speakers you are interested in to your list. You can send this list to us to inquire about availability.

Clear All

No Speakers in List

Scroll to Top