In Differentiate or Die, bestelling author Jack Trout doesn’t beat around the bush. He takes marketers to task for taking the easy route too often, employing high tech razzle dazzle and sleight of hand when they should be working to discover and market their product’s uniquely valuable qualities. He examines successful differentiation initatives–from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Streit’s Matzoh and Connecticut’s tiny Trinity College–to determine why some marketers succeed at differentiating themselves while others struggle and fail.
More than just a collection of marketing success stories, however, Differentiate or Die is an in-depth exploration of today’s most successful differentiation strategies. It explains what these strategies are, where and when they should be applied, and how they can help you carve out your own image in a crowded marketplace.