This book will lay out the realities of today’s Copycat Economy, where any organization’s products and services quickly become
imitated by rivals, so much so that even products and services that were once breakthrough become low margin commodities at a much faster clip than they ever have in the past. This book will then tell leaders how to help their organizations (or divisions, or work teams) grow, prosper, and “break from the pack” with a disciplined dose of strategic audacity and “lunatic fringe” leadership. The pages are chock full of provocative analysis, data,
humor, corporate and leader examples, and advice on “what to do Monday morning.”
