This text aims to prepare businesses for the challenges of a predicted 30-year boom at the beginning of the 21st century. The book draws on case studies from all over the world in order to show how to understand the global, political and economic trends, and plan an appropriate business strategy. The world’s investors and multi-national corporatons are already positioning themselves to take advantage of the exploding new global market. The authors, currently in the midst of building a multi-national enterprise temselves, draw on their own experience to provide a blueprint for any business determined to succeed in this new era.
