In Differentiate or Die, bestelling author Jack Trout doesnโt beat around the bush. He takes marketers to task for taking the easy route too often, employing high tech razzle dazzle and sleight of hand when they should be working to discover and market their productโs uniquely valuable qualities. He examines successful differentiation initativesโfrom giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Streitโs Matzoh and Connecticutโs tiny Trinity Collegeโto determine why some marketers succeed at differentiating themselves while others struggle and fail.
More than just a collection of marketing success stories, however, Differentiate or Die is an in-depth exploration of todayโs most successful differentiation strategies. It explains what these strategies are, where and when they should be applied, and how they can help you carve out your own image in a crowded marketplace.