The latest book from futurist and disruptive innovation expert Nicholas Webb, The Innovation Mandate, was released this month and it is already an Amazon #1 New Release! This new book offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The Innovation Mandate centers around three simple concepts: innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. As a bonus, he also includes a five-point checklist to ensure your company is innovation ready.
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