Wally Amos

Inspiring Founder, Famous Amos Cookies; "Father of the Gourmet Cookie Industry" and Literacy Advocate

In-Person Fee Range
$5,000 to $10,000
(Inquire for virtual fee)

Travels From
Hawaii, United States

The Founder of Famous Amos Cookies

Over 150 million Americans know Wally Amos.  His fame is grounded in quality, substance and a positive attitude. Today, his name is a household word. His most recent venture is Chip & Cookie, with retail stores in Waikiki and in Kailua Town, HI, and an e-Commerce business  featuring five flavors of cookies and two chocolate chip cookie plush character dolls, Chip & Cookie, plus other gift and apparel items created by Christine Harris-Amos. 

Business Experience

In 1994 he co-founded the Uncle Wally’s Muffin Company which produces a full line of muffins.   As founder of Famous Amos Cookies in 1975 and father of the gourmet chocolate chip cookie industry, he has used his fame to support educational causes.  Wally was National Spokesman for Literacy Volunteers of America from 1979 until 2002 when they merged with Laubach Literacy Council to create ProLiteracy Worldwide.  He now refers to himself as a Literacy Advocate.  He is a former Board Member of the National Center for Family Literacy and Communities in Schools.

Literacy Advocate

Wally & Christine founded the Read it LOUD! Foundation in 2005 urging parents and caregivers to read aloud to children for at least 10 minutes each day.  Ten percent of the net profits realized by Chip & Cookie LLC will benefit the foundation, an IRS (501)(3C), to support its efforts to promote Children’s Literacy.  In August 2006, using Savannah as their pilot city, they launched Read it LOUD! Savannah, a campaign promoting reading aloud to children. Read it LOUD recently partnered with the Library of Congress and the United States Postal Service to launch a national campaign.

Awards and Recognition

Wally Amos has been the recipient of many honors and awards.  He gave the shirt off his back and his battered Panama hat to the Smithsonian Institution’s Business Americana Collection.  He has been inducted into the Babson College Academy of Distinguished Entrepreneurs, and he received the Horatio Alger Award, The President’s Award for Entrepreneurial Excellence, and The National Literacy Honors Award.


Wally is also an author who has written eight books; his autobiography, The Famous Amos Story: The Face That Launched A Thousand Chips, The Power In You: Ten Secret Ingredients To Inner Strength, Man With No Name: Turn Lemons Into Lemonade, Watermelon Magic: Seeds of Wisdom, Slices of Life, The Cookie Never Crumbles: Inspirational Recipes for Every Day Living, Be Positive, The Power In Self-Esteem: How To Discover And Fulfill Your Life Dreams, Live An Inspiring Life: Ten Secret Ingredients for Inner Strength, and The Path To Success is Paved with Positive Thinking.

Media Exposure

Over the years, Wally has acted in a number of network sitcoms and appeared on hundreds of interview shows, news programs, educational programs and commercials.  On the lecture circuit, he addresses audiences at corporations, industry associations and universities with his inspiring “do it” positive attitude.

Watermelon Lover

His favorite fruit is watermelon.  He wears it on his head, feet and body.  He even has watermelons painted on his truck and luggage by his wife Christine.

Watermelon Credo

Wally’s Watermelon Credo has become the guide by which he lives his life. He will share how the alphabets of Watermelon help him remember that What he believes creates his belief system - the basis for everything that happens in his life. He will share how Attitude has become the map that helps him navigate through all his life experiences. He will use children’s books to demonstrate how to be a better Team player. He will share personal examples why Enthusiasm really is the wellspring of life and how Respecting others will help build your own self-esteem. He will tell why Making commitments, saying, “I will,” will get much better results than saying, I’ll try.” He will show how to make Every day of your life a fun day. He will talk about why Love is the Answer and he will prove that the only way you can live life is One day at a time and that it truly is beneficial to absolutely Never, Never ever give up. After hearing Wally you will have no choice but to BE POSITIVE REGARDLESS.

The Power in You

The Power In You is designed to demonstrate that life is an inside job. Using his personal experiences, Wally explores the power in words, faith, enthusiasm, giving, attitude, love and other positive aspects of life to help the audience connect with their inner power. Throughout the years that he has been speaking, The Power In You has proven to be an excellent vehicle for building self-esteem and confidence.

Relationships Are Partnerships

Drawing from his own relationships, both personal and business, Wally shares how organizations can achieve clearer communications, harmony and a sense of belonging for all employees. Because of his years of varied experiences and careers, plus his warm, personal and sincere delivery, he is qualified to show the advantages of teamwork. Wally shares his successes and his failures, which can act as a mirror to benefit your organization. When you strengthen your relationships and partnerships, you strengthen your organization.

A Recipe for a Successful Life

What are the ingredients that have made Mr. Amos a success? Focus, Teamwork, Follow Through, Balance. This program is an enlightening experience where the audience will explore their own belief system and evaluate their own values. A super-charged speech for anyone or any company ready to turn his or her lives/career/corporation around. By the way, you have to book Wally to get the rest of the recipe.

Seeds of Wisdom, Slices of Life

Hawaii's beloved "Cookie Man" focuses on helping people to shed the cultural stereotypes and myths that often cloud their decisions and misdirect their actions. Emphasis is placed on getting in touch with the truth of who we are now versus what we've been in the past. Participants will realize that each of us creates our own belief system and will learn how to transform the negative beliefs they may have into positive ones, while simultaneously unlocking their inner power.

All Wally Amos Books

Watermelon Magic: Seeds Of Wisdom, Slices Of Life
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Cookie Never Crumbles: Practical Recipes for Everyday Living
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Recent Books

Watermelon Magic: Seeds Of Wisdom, Slices Of Life
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Cookie Never Crumbles: Practical Recipes for Everyday Living
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