Jack Trout

Legendary marketing strategist and best-selling author

In-Person Fee Range
$10,001 to $20,000
(Inquire for virtual fee)

Travels From
Connecticut, United States

Renowned Marketing Strategist and Bestselling Author

Instrumental in developing the vital approach to marketing known as “positioning,” Jack Trout is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades. 

Jack Trout is president Trout & Partners Ltd, an international marketing consultant firm and one of one of the most prestigious marketing firms with headquarters in Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies. He also consulted with the State Department on how to better sell America.

Early Career

Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years. 

Books and Publications

With Al Ries he co-authored the industry classic, Positioning: The Battle for Your Mind, which was published in 1980. In 1985, he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Positioning and Marketing Warfare are now published in 14 languages. In 1988 Bottom-Up-Marketing was published. In 1993 their book, The 22 Immutable Laws of Marketing became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties. Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it brought the world’s No. 1 business strategy to a new level. It became a Business Week best seller and has already been translated into 16 languages. This was followed by The Power of Simplicity – A Management Guide To Cutting Through The Nonsense And Doing Things Right.

Jack is the author of several other important books. Differentiate or Die – Survival in Our Era of Killer Competition,presented the keys to survival in a killer global economy, became another international best seller. This was followed by Big Brands, Big Trouble, which analyzes the failures of some of America’s biggest corporate icons and draws from their experiences “lessons learned the hard way.” It’s a must read for companies who want to get big in a hurry. His book, In Search of the Obvious: The Antidote for Today’s Marketing Mess, explains how to avoid instances where professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative.

Jack Trout’s complete anthology of his best work over the past years, Jack Trout on Strategy contains his best advice from books and over 40 years of experience.  Jack Trout returns to his roots with his book, Repositioning: The New Battle for Your Mind, which explains how readers can evolve their original positioning to manage these changes in terms of marketplace perception of their products.

Jack Trout has done a wide range of seminars and lectures all over the world. They range from one-hour to one-day. And they can be tailored to match your requirements. All of these lectures are based on the following books and can be combined in any form required.

Check out more of Jacks’ articles at Forbes online.

Big Brands, Big Trouble

analyzes the failures of some of America’s biggest corporate icons and draws from their experiences “lessons learned the hard way.” It’s a must read for companies who want to get big in a hurry.

Differentiate or Die

how you can and cannot differentiate yourself in our age of killer competition. A very popular book and lecture, it demonstrates that every product and service can be differentiated if you are willing to focus and sacrifice.

Positioning and The New Positioning

the rules of marketing in terms of dealing with the minds of your customers and prospects. The mind is the ultimate battleground in all marketing wars. Positioning deals with the importance of being first, starting new categories, repositioning the competition, the importance of the name and the need to sacrifice and focus your efforts. A sequel to this book was published in 1995. It's entitled The New Positioning and takes this body of work to a higher level.

Marketing Warfare

the strategy of dealing with the competition in a highly competitive world. It lays out the strategic square and the four different types of warfare: Defensive, offensive, flanking and guerrilla.

The 22 Immutable Laws of Marketing

the most important principles found in all of our work. How many of the Laws I do is dependent on the time allotted. These are presented in a PowerPoint format and include a number of case histories, which he attempts to tailor to the audience

All Jack Trout Books

REPOSITIONING: The New Battle for Your Mind
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In Search of the Obvious: The Antidote for Today’s Marketing Mess
Purchase Book
Jack Trout on Strategy: Capturing Mindshare, Conquering Markets
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Differentiate or Die: Survival in Our Era of Killer Competition
Purchase Book
Positioning: The Battle for Your Mind
Purchase Book

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Recent Books

REPOSITIONING: The New Battle for Your Mind
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In Search of the Obvious: The Antidote for Today’s Marketing Mess
Purchase Book

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