"Will doing more of what brought you success in the past bring you the future you desire?" As an expert in breakthrough performance, Art Turock is a resource to the increasing number of companies who emphatically answer, "No."
Through corporate speeches, workshops, and facilitating strategic innovation retreats, Turock imparts a process for gaining a sustainable competitive advantage. His primary contribution to clients is a systematic approach for addressing "latent needs" — what customers might value but have never experienced and would never think to ask for.
His original yet practical methods are captured in Success Magazine, USA Today, Association Management, The One Minute Manager series, and his book, Trendsetters: How to Build Business Opportunities No One Else Can Imagine. His client list is a who's – who of standout organizations including IBM, 3M, Motorola, AT&T, Merck, American Society of Association Executives, and Young Presidents' Organization.
At age 26, with a Masters in Counselor Education from the University of Florida, he became Director of the University of Iowa's "training of trainers" project. Here he gained leadership experience by recruiting, training, and mentoring trainers from throughout the state. His program design motivated participants to test their limits, and remained a prototype for developing trainers for years afterward.
Motivated by his father's triple bypass surgery in 1983, Art wrote Getting Physical: How to Stick With Your Exercise Program, a book for the thousands who know what they need to do to be physically fit, but lack the motivational tools for consistently making healthy choices. Art later applied these motivational ideas to business and created his "Sustaining Exceptional Performance" series of training programs and keynote lectures.
Depth of Material
Following the "excellence in business" trend of the mid-1980s, Turock undertook an extensive study of business leaders and peak performers that continues to this day. Every year since 1987, he has conducted hundreds of interviews to supplement library research to bring his clients fresh approaches to their emerging business challenges.
As someone who has periodically reinvented himself, from graduate student to training project director, from regional corporate wellness consultant to international speaker and peak performance coach, Art Turock speaks with first-hand experience.
Dynamic Delivery Style
A standout element of Art's delivery is his mastery of techniques to re-engage the audience's attention, comfortably interacting with groups of any size. He walks off center stage to get input, uses audience members in demonstrations, and generates playful volleys of one-liners which keep everyone on their toes.
Customizing to Aid Audience Retention
Art's customized material lets the group know immediately: "This isn't canned. This speaker knows our issues and has prepared a message just for us." A pre-program questionnaire for the meeting planners, supplemented by phone interviews, enables Art to select content modules he'll weave together with examples from diverse industries to make points stick